Is it possible to find out what the exact keywords entered

when your ad was displayed?

[rfung]

I seem to recall some discussion over this - basically say if I have a campaign targetting 'widget', is there a way to pass the search keywords that were actually entered, when your ad was displayed and clicked?

I had the impression that you can do this? is it by tracking referers to your site? if so, can someone tell me the exact string from google I should be looking out for?

[inasisi]

Yes you will have to find it from the referrers to your site. Typically it would be of the format

www.google.com?q=search+word
search.aol.com?kw=search+word
www.anothersearchsite.com?query=search+word

you get the drift...

[rfung]

but you really can't tell if they were clicking on your organic serp entry vs an adsense ad with this, can you?

...unless, and I'm thinking out loud now, on the destination URL on your adwords ad, you enter some variable , say [example.com...] and then u have some server side script detect this and grab the referer...?

[edited by: eWhisper at 12:56 pm (utc) on April 13, 2005]
[edit reason] Please use example.com for sample links. [/edit]

[skibum]

Some tracking systems enable you to put?stmpid=1234 or something similar on the end of the click-through URLs which will then segment out the keywords used to find the site by campaign. The campaign is the 1234 Then you can pull out all of the actual keywords used to find the website regardles of what was purchased.