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Search Total Cost/Conv: $18.42
Content Total Cost/Conv: $51.44
Obviously my ads are converting better on Google and the search network, than on the Content network. What it means is that there is room for me to increase the maximum CPC for the search ads, but I really need to bring it down for the Content ads. Is this possible in the one adgroup or do I need to create a duplicate adgroup to show on the content network at a lower CPC?
Thanks in advance for your help.