Do ads Slow Down if you change the URL

changed destination URLs -- is this reviewed?

[howiejs]

I changed up some of my destination URLs - the ads don't seem to be running the same volume of clicks as before the change

Is there a review process or something when a destination URL is changed?

[eWhisper]

When you change anything about your ad, then the ad is put back into the que to be reviewed before it's shown on partner or content sites.

It's usually best to change ads in the middle of the week. This usually gets them approved before the weekend.

[RedWolf]

If possible I always try to create a new ad and wait to delete the old one until after the new one is approved. This may not work for url changes unless you are just changing a tracking value or something though.

[howiejs]

Thank you for the replies.

Google should note this as a warning in your account - so we can be better informed / aware