CTR and campaigns

[davejs]

Hi

Ive recently added some keywords to my adwords account, these are alot more generic than my high converting set of words so i have stuck them in thier own campaign.

Becuase these are a bit more generic they get alot more impresions than my other set of words, but also alot less clickthroughs...

My question is will the low CTR of my NEW keywords effect the position of Ads on my other campaigns?
Or is CTR and Rank gained from it on a per campaign basis?

Thanks
Dave

[Syzygy]

If they are not related to one another each ad group or campaign, and the key words given to it stands alone.

However, if you set up a separate, but related ad group and optimise how the ads are served (ie, the better performing ones will start to show more frequently), this is a whole new ball game. The link provides some basic info.

[adwords.google.co.uk ]

Syzygy

[edited by: Syzygy at 1:39 pm (utc) on April 1, 2005]

[davejs]

Great..thanks..