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In a conversation earlier this week a Google rep gave a heads-up that this is coming up. Premium and AdWords programs will be integrated and sold on a CPC basis. They say that it may not happen until 2004. I would say that it is likely to happen sooner.. otherwise they wouldn't be talking about about it now, especially in such certain terms.
"We are unfortunately not allowed to sell the Premium Sponsorship any more (the CPM offering), this is because we are phasing out the CPM offering as a whole."
Instead I was offered "Preimium AWS", does this mean Adwords, it was on a CPC bais, adding up to nearly £1.00 a click >!
I cant buy a premium listing any more?
Premium Listings will gradually be getting phased out allowing adwords customers with sometimes a lot more relevant creatives/business to have the chance of getting #1 and #2 positions.
as some of you may be aware Premium Listings are booked on a first refusal basis, this allows certain individuals to dominate the markets for keywords which may be completly unrelated or even achieving very low click thorugh.
This new system should be a bit fairer for all "advertisers".
I have my own views on this, but from an overall perspective, it was GOING to happen, and now it will. allows the fun to really begin.
Oh well, nice whilst it lasted.
our company consistently achieved 10>20% CTR since Aug 2001, and actually built a whole revenue model purely on premium listings.
times are changing and itwas always going to happen, neither me or you can tell Google how to make money, especially when likes of Overture and Espotting are creaming it at the moment.
From an Premium Advertisers point of view, I am not happy.
From an Adwords users point of view, Excellent.
From a Users point of view, I would NOT see the difference.
From Googles point of view, Mucho Dineros.
Makes perfect sense - why not have as many relevant sites as possible bidding for the top slots - Google will make a mint and the rest of us can jostle for the best positions on the page.
Can I ask if anyone (Shak?!) knows when the new deal will come into effect - is it going to be a case of exhausting current deposits and then reverting to the new arrangement? Is there an implementation date?
Any news on this would be good for those adwords veterans that never quite made the leap but are relishing the levelling of the playing field!
I must admit that many a time the premium positions are allocated to big companies and the relevancy is in the toilet, although those that worked it well could get the double figure clickthrough rate.
Ultimately it's about ROI and conversions, a good CTR helps to boost the ROI because you pay less per click, but if the keywords are irrelevant then double figure CTR is of no benefit (as I am sure is the case in certain cases, although not with our own guru).
Premium Adwords means you have a dedicated account manager from sales in much the same way you did with Premium Listings, their job is to encourage you to spend more cash.
I noticed Google advertising for jobs in the UK yesterday, one in PR. I think the UK online market is starting to get very interesting and Google have clearly woken up and smelt the coffee with this move.
Every once is a while I slip up it the Premium spot for one reason or another and my sales increase 300%!
I want a crack at the spot.
First right of refusal was only given to advertisers who committed to a 6 month term.
I disagree with Shak, the consumer *will* notice a change. Prices will go up because people will start paying $10.00 and more per click, be susceptible to clickfraud etc.
For the very same reason, advertisers will notice a change, there is no added fairness in CPC, the big boys will be able to pay the $10.00 per click to show "who is boss" and remember that CTR alone is not what gives your Adwords ad the #1 or #2 spot, daily budget and CPC are also taken into consideration.
This announcement is very worrying indeed. The only upside is that I can pay AdWords by credit card if I want to and rack up some frequent flyer points with my client's campaign.