Discrepancy in Statistics

Is there any bug in Adwords?

[Colin123]

In one of my adwords campaign, I have received only 1 conversion. And the total cost for that ad group was $352.87 but cost per conversion shows $345.20 I think that Total Cost and Cost per conversion should be same for one conversion. But Google stats shows me different total cost and cost per conversion. Does anybody here who knows why Google is showing such kind of different statistics? Does anybody else is experiencing similar problems?

Any suggestions would be appreciated.

[AdWordsAdvisor]

Any suggestions would be appreciated.

Sounds like a delay is stats Colin123. There are lots of things updating in your account, and they do not all update at the exact same moment. That said, this is also the sort of concern you might want to direct to AdWords support, since they can take a look at the account itself.

AWA

[Colin123]

Thanks AWA

Please let me know, how much time google takes to update the account because I couldn't see the updates after 2/3 days also.

[AdWordsAdvisor]

Please let me know, how much time google takes to update the account because I couldn't see the updates after 2/3 days also.

Good question, Colin123. Typically, if you were to use the 'date range' tool (which is a part of Campaign Management pages) and look at your stats for the date range of 'Yesterday', they should all be updated.

It's worth noting that the date range tool has a 'sticky setting' - which stays where you put it - even if you log out, and then log in later. So, I recommend getting in the habit of always checking the date range tool before looking at any stats.

AWA