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Before the updating, it is $0.05(0.30RMB) at least!
Now the BaiDu CPC is about $0.04, Google is lower than Baidu. Maybe it is Google's policy to occupy Chinese Internet marketing.
Unfortunately, this applies only for billing addresses in China or Poland AND for campaigns targeted for China and Poland.
I wonder why..... For China I could see some point, but why Poland? Why not India? Or Russia?
Here’s an example of how these two minimum CPC values work: Your billing address is in China, and you set up a campaign that targets China. Because China has a local minimum CPC, you can enter bids as low as USD$.02 per click. Suppose you then change the country targeting of your campaign to include the United States. To target the US, you will need to bid at least USD$.05 in order for your ads to show. It is still possible that you will pay as little as USD$.02 per click from users located in China because the AdWords Discounter will automatically adjust your CPC based on the location of the user.
great entry move into 2 huge markets, where certain BIG spenders would have wanted low entry barrier...
And it only encourages advertisers from China/Poland. Other's advertisers MinBid remains the same.
Do you have any insights that other countries could come up on this list?
I meant huge market in population, rather than the AD market.
A lot of the big players want coverage but also ROI, and emerging markets with Google previous CPC might have been difficult.
Overall a very good move for the INDUSTRY as a whole.
How is Poland these days ;)
I think 38 million people live here. Internet penetration is low and Poland came bottom in Europe a recent survey of how well countries use the net.
Poles are generally too poor to afford a computer/internet except for people in the big cities.
Big market - yes, but for supermarkets, security and insurance :)
This can not possibly be good for the publishers... take note publishers, and make some savy investments with the big adsense bucks we enjoy now. This gravy train is not going to run forever. We could be looking at income levels that are only 25%-50% of what they are now, within the next two years. Then a period of another 2-5 years for the ecommerce participants to increase enough to bring competitive bidding back up where it is now.
Something to think about. The writing is on the wall, in China.