"widgets for sale"
and I enter them on adwords with the quotes - meaning I'm targetting for sentences where the exact words in the exact order appear.
will my ad show higher than someone targetting:
"widgets"
"widget for sale" (note, no 's')
? or, that also depends on the CTR?
Should I put in my target keywords list all these combinations?
"widgets for sale"
"widget for sale"
"widget 4 sale"
"widget sale"
or I should just target
widget sale (i.e. broadmatch)
? just wondering if the first option really is any better than the second?
First thing is that Broadmatch actually starts out as exact match until you get relevant CTR and google can test how relevant your AD is to the search.
The longer it appears and the more clicks you accumulate the more Broad your Keyword gets.
As for the First question, in my past experience if you enter the keywords "widgets for sale" and someone else has "widget for sale" your AD will show and their AD wont. They have specified an exact phrase like you which doesnt match yours. (No s)
If your competitors have widget for sale as broadmatch their AD will show but you will show above them as your term matches exactly word for word and letter for latter making it a more relevant search result.
As for your competitors having the exact same KW then its down to your normal CPC X CTR.
Delegate
Yes I would recommend you target
"widgets for sale"
"widget for sale"
"widget 4 sale"
"widget sale"
as well as
widget sale
Then when your CTR accumulates for the Broad match and your happy its showing for all variations lose the top 4.
I used to be able to take advantage of some clever phrase matches that would solve the need for 100 broadmatched phrases.
Just to borrow your example, Rfung, if you don't mind:
Suppose for reasons of syntax, it isn't likely someone will ever type in the exact match "widgets for sale" where widgets itself is a very targeted term for my business. They will search for "quality widgets for sale", "robust widgets for sale", "industrial widgets for sale", "widgets for sale for industrial needs", "i want to find widgets for sale", "I want to find industrial widgets for sale". I could go on for quite a while.
Where once the phrase match "widgets for sale" would have elegantly brought in anyone looking to buy this very targeted widget, now I need every possible broadmatch in order to cover all the possibilities.
In fact, I cannot do that since we've also recently learned that different advertisers have varying account wide keyword limits. Besides, I'm not smart enough to think of all the possible broadmatches! Who is?
Disagreeements, solutions welcome.
patient2all
I dont think anyone is smart enough to cover every possible variation for their KW's although im sure there is some sort of software out there or worth developing to do this.........only problem is, like you have pointed out we all have different KW limits on our accounts and I dread to think how many variations there could be.
Im pretty confident that I have covered most relevant KW's for my product that will generate income and thats all I can do. No sense having thousands of KW's if they dont convert.
My point really is not that I care to specify every possibility in a keyword list. It's just that until recently a phrase or broad match was taken as such right out of the gate. This new policy is doomed to fail everyone and I see endless instances where it is resulting in lost opportunities to show relevant results.
The simple phrase match "widgets for sale" would satisfy hundreds of pronouns, adjectives, articles and sentences that one may type in surrounding the phrase "widgets for sale". It's also quite likely, assuming that "widgets" is a unique enough entity, that most of those searches would be relevant to a widget purchase. The rest could have been filtered out with negative matching options.
Now the new policy of trying broad and phrase matches as exact until 'n' impressions are reached is inconsistent and so far ill-defined by Google.
I've done a lot of testing and found, for instance, that at times, keywords with few impressions will match wide variations and keywords with excellent impressions/CTR will fail to match on a broad matched phrase like "particular widget" when one types in "a particular widget". Likewise articles like "the", which should be throwaways won't match on many, many searches.
Contrary to what the AdWords Help claims are the distinctions between the three matching options, what actually occurs is closer to this slightly dated explanation:
Anytime you have broad match keywords in your account, our system will treat these broad match keywords as exact matches and then based on performance, it will start expanding them to the keyword plus another word.
Trust me when I say that of late, phrase match has been following the same rules as broad match until it's "proven" itself.
The issue with this policy is that one cannot use a highly relevant phrase that as a stand-alone is unlikely to generate exact matches. However, when it is embedded within a query, it can compensate for endless broadmatch variations as the example above suggested.
This problem is brought up roughly monthly on this board, but it doesn't look like Google is going to amend the "Help" to reflect this limitation or better still, allow the keyword options to work as described.
patient2all
