PS Last review caused ALL my ads to go off air for 2 weeks - sigh.
However, changing Max Bid (not CPC) is not one of them. Go ahead!
Last review caused ALL my ads to go off air for 2 weeks - sigh.
I have been working with adwords for over 5 years and I must say that I have *never* experienced this. A *few* days has been the longest we have waited. Lately it has been faster like 24 hours!
After a few days, call them on the *phone* the are really really nice and will likely review right away if you have had an undue wait.
1. Adwords started something like 2.5 years ago possibly 3, not 5.
2. I have been with them since the very beginning.
3. I don't know your turnover but I suspect it's high if you get to speak to an Adwordian. I'm a small fry and I've had NOTHING BUT INCOMPETANCE from them overall.
4. I cannot recall any customer surveys from Adwords but if I ever receive one then I (and I suspect many 1000s of others) will let them know what is going on.
5. I give praise where it's due to my staff but cannot do so to the Adwords staff.
Thanks
They don't seem to be well-trained on some issues and offer not-so-clear info.
Last review caused ALL my ads to go off air for 2 weeks
I'm getting the impression from reading around various recent threads that Google does periodic reviews of accounts when they reach 'n' impressions.
Why exactly is it necesssary for the ads to go offline while this review is in progress? For better or worse, they'd been running up until that point. If the "review" turns up something in violation, the ads can be turned off then.
Even in the food industry, where failing to meet standards can have far more serious consequences than the use of advertising, it's common for a restaurant cited for multiple violations to remain in operation while they are given a "grace" period to fix them.
Common sense indicates that it would be undue hardship to force the restaurant and its payroll to forego income pending final inspection.
However, here we are talking about little ads whose worst violations pale in seriousness in comparison to other things one may stray upon surfing Google. Yet, without notice, people who devote their entire work efforts to web marketing can be forced to lose all income without benefit of any kind of notice for up to two weeks for reasons that would be considered trivial in any other venue?
This is an absurd and arrogant policy, the sort of injustice that normally only governments are capable of when allowed to rule with an "iron fist".
Of course, any savvy internet marketer knows not to keep all their eggs in one basket, given the whimsical nature of the 'net (especially AdWords of late). However, AdWords, simply by it's reach, represents the most profitable outlet for many.
Arbitrary, "surprise" reviews that pull campaigns offline for days deserve at the very least a very convincing explanation, if nothing else. It's not the review part that we should question, but the need to shut down the ads during it.
"Dirty" restaurants remain open in order to not subject people to undue hardship. Yet the all-powerful Google can shut down your campaigns for a protracted period, then say "All is okay, you can continue" and we act grateful.
There is a very warped sense of priorities developing here....
patient2all
p.s. Does anyone know what the # of impressions before a campaign review is initiated or is that a "state secret"?
pps: Just to clarify, I'm not speaking here of the wait for an ad or campaign to go on-line when "sensitive" topics are involved. I'm speaking of what's been reported in recent threads where entire campaigns suddenly "stop", pending a "re-review" of the entire campaign.
