Atlas vs. Keyword Max

Which is better?

[poster_boy]

Along the lines of...

-Bid optimizer effectiveness
-Tracking accuracy
-Reporting prowess
-Ease of use
-Etc.

Thanks, WebmasterWorld dwellers...

[shorebreak]

They both have the same underlying rules-based bid optimization technology, IMO, but KeywordMax is definitely lower price, while AOP has many more features for larger advertisers and agencies. Both of them have a hard time optimizing on Google because they're rules-based systems, but will suffice if what you need is mainly ppc administration.

Shorebreak