Im facing this problem from last 15 days , can any let me know what should I do ...? although I have exceeded my monthly budget!
Thanks a lot!
Usually, that message is associated with an IO based account.
IO based campaigns have hard budgets (and often total budgets) assigned to them. To change the monthly and total budgeting numbers, you have to call Google directly (or talk to the rep who set up your campaign) to get these numbers changed.
I'd also suggest asking them to switch your account to the self serve model as if you hit your total budget allotted, it can take a while to get the IO changed so your campaign is running again.
Perhaps a stupid question but what is an IO account?
Freq---
This is usually a contract between a buyer and seller about the terms of the agreement. In media buys, this usually means the seller (i.e. Google) will set up a lot of the account and settings for the buyer (advertiser).
In Google IOs, there are max budgets for each campaign for the total account spend and monthly account spend. These settings aren't affected by the daily budget campaign settings as they're in a control panel that's not displayed to the advertiser.
Im facing this problem from last 15 days , can any let me know what should I do ...?
azhar, I'd dropping by for a few minutes between meetings, so only have time for a very brief post.
Bottom line, the message you quote is telling you that your daily budget is too low to allow for frequent delivery of your ads. The two most direct solutions are to:
* Raise your daily budget, if (and only if) you are comfortable spending more in a day. Or,
* Streamline your keyword list - keeping only your most important, or most productive keywords (as defined by you).
In particular, you will want to at least consider getting rid of really general keywords, single-word keywords, and keywords that don't actually pertain exactly to what you offer in your ad.
The principle at work here: the fewer keywords you have, then the farther your budget will go toward allowing your ad to show for your most important keywords.
Other things that you can do, but which won't help as much as the above two ideas:
* Lower your Max CPC (although be aware this will probably lower your position).
* Use a carefully thought-out list of negative keywords for each Ad Group.
Sorry to be sort of rushed, and maybe a little less thorough than I'd like to be. ;)
AWA
Will trimming keyword lists trigger a review? I'm scared of editing my keywords because I could be out of action for days.
Appreciate your answer(s)
Will trimming keyword lists trigger a review? I'm scared of editing my keywords because I could be out of action for days.
Nope. Deleting keywords, even if they have their own unique Destination URLs attached, will not trigger a review.
AWA
