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Adult Content

Are ads /URLs/sites with Adult (sexual) content having problems?

         

mike_ppc

10:07 am on Mar 7, 2005 (gmt 0)

10+ Year Member



I saw some comments about ads pointing to sites with Adult (sexual) content.
Are such ads subject to being slowed (or experiencing other problems) just because of their content?
Is there a Google policy saying something like that?

I looked in Google's policy and FAQ, but I couldn't find something relevant.

Anyone had some experience in this area?

vibgyor79

11:24 am on Mar 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Adult themed keywords will not go live unless they are manually approved by the AdWords editors.

mike_ppc

11:34 am on Mar 7, 2005 (gmt 0)

10+ Year Member



Does this mean that it's going to take some time (more than the usual 15 min) until the ads begin to be served?

Could you please point me a link to read about this (Adwords help, etc) to find out what their policy is regarding that kind of content.

patient2all

3:34 pm on Mar 7, 2005 (gmt 0)

10+ Year Member



It goes beyond just adult keywords/ads, a huge list of terms are deemed "sensitive" and require manual review before they even appear on Google itself (not just the partner sites).

I set up a campaign with the word "baby" in it on Saturday and not one impression yet which is highly unlikely for this product. Similar products in this "baby" line that I've had up for a while get tons of clicks and impressions. "child" or "children" also get flagged too, so does the word "bio", it appears.

If a campaign is set up Friday or the weekend and it happens to get automatically flagged as being "sensitive", it will probably be Tuesday before it gets reviewed and shown.

patient2all

mike_ppc

3:41 pm on Mar 7, 2005 (gmt 0)

10+ Year Member



But at least do they notify you on the situation? (that you have sensitive words)

Because the way that I see is that where there are no known rules, Google can do anything and there's nothing an advertiser can do about it - because a human editor has decided something.

Why aren't they more transparent in their procedures?

patient2all

6:43 pm on Mar 7, 2005 (gmt 0)

10+ Year Member



But at least do they notify you on the situation? (that you have sensitive words)

Mike,

No they don't. I had a very innocuous campaign which didn't get an impression for two weeks. When I finally wrote support, they told me the campaign was being held up because "sensitive" keywords needed review.

That's why I included the word "bio" as perhaps being on their sensitive list. The campaign was for a "bio" of a long dead social activist whose main thrust was "social justice for all", not overthrowing any governments. His level of radicalism pales by today's standards.

After my inquiry, the impressions were flowing in minutes. I think that campaign really fell through the cracks somewhere and perhaps the word "bio" wasn't really at fault at all. I scoured that campaign for what may have "flagged" it and that was the best I could come up with (Perhaps they're afraid of one hawking bio-logical weapons on AdWords?).

I do have some adult themed (non-hardcore) campaigns where I can understand Google wanting to check out first. I've simply learned from experience that I need to wait those out.

What irks me is that I see ads competing with mine that advertise the lowest form of porn using "codewords" known only to their sick inner circle. I've complained to Google about the ads, but they still show. I mean, if an adult site has "high school" in the URL (those are 14-18 year olds in the US, BTW), I smell something rotten there.

The age of consent to appear in porn in the US is unquestionably 18 and a minority of "high schoolers" are that age. Graduation normally occurs during one's 17th year.

I don't want to be on the same page as these sites and in answer to the original question about "slowing" adult keywords, a search I just made belies that theory!

patient2all

mike_ppc

11:02 am on Mar 8, 2005 (gmt 0)

10+ Year Member



Ok, another situation. It might sound silly, but with Google, you can never know...

So, the first time you submit the "sensitive keywords" they review them and they finally get online.
But what happens if you pause them and then reactivate them? Are they running instantly? Someone experienced something like this?

I don't even dare to ask what happens if you edit something, or add another keyword...
Still, in such a case, the whole procedure again? Even if the keyword is unchanged?

patient2all

1:17 pm on Mar 8, 2005 (gmt 0)

10+ Year Member



No, pausing, for instance when my server is down, didn't result in them stalling again.

I would imagine the AdWords review staff has software that is sensitive only to changed content and highlights just that or something.

For instance, there are prescription related keywords I have that never would be accepted now. I can change those campaigns where they occur in the ad or the keywords and they continue on their merry way. However, I could never enter such a word in a new campaign.

patient2all

AdWordsAdvisor

4:49 pm on Mar 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't even dare to ask what happens if you edit something, or add another keyword...
Still, in such a case, the whole procedure again?

Mike_ppc, any time you change any part of the ad copy, or either of the URLs, then the ads will need to be reviewed again before going to partner sites.

However, if you have a keyword list of 'sensitive' words which have been reviewed/approved, they will not need to be reviewed again. So the ads will show on Google quickly for those keywords, but not on partner sites until the ads themselves have been reviewed and approved. (Assuming you have not changed the Destination URL per keyword, for those keywords.)

And if you add a new keyword which is considered 'sensitive' then your ads will not show on Google or partner sites for that keyword - until it has been reviewed/approved. But this will not effect delivery for your other, already reviewed/approved, keywords.

AWA

mike_ppc

7:40 am on Mar 9, 2005 (gmt 0)

10+ Year Member



Thank you, AWA
You helped me understand how things are going.
Yet, I have two (rhetorical) questions for Google (through you):
1. Why is what you said not in Google help?
2. Why they don't notify you what is the status of your KW? Your account is active, your campaign is active, your KW is "normal", yet it doesn't show.
Shouldnt't they introduce another KW status (reviwew, for example)?

George_hu

7:57 am on Mar 9, 2005 (gmt 0)

10+ Year Member



Funny... you guys spending money to advertise adult site by google?

I never found any adult site by google.
(at least what i like)

I think the most successfull tactics is spreading some
content in newsgroups,buletinboards,partner site links,
etc.

If your adult content is not high qulity and you don't update frequently you lost.

Even more important the card processor if you don't have own merchant account. Lot of company loosing everyday potential subscribers since they using bad
cardprocessor like khmmm.

mwilliams

12:39 am on Mar 10, 2005 (gmt 0)

10+ Year Member



Funny... you guys spending money to advertise adult site by google?

Our adult site does big business with Google. They have lots of adult advertisers.

George_hu

8:08 am on Mar 10, 2005 (gmt 0)

10+ Year Member



PM me that site... i'm really curious.

patient2all

10:20 am on Mar 10, 2005 (gmt 0)

10+ Year Member



I do lovely with adult themes. They're the most low maintenance campaigns that I have. That's all I'll say.

patient2all