Who pays for cached Adwords ads?

Google going to send us a bill or...

[S_E_Zero]

Ok, so we've been using Adwords for several years and now have static versions of our Adwords on hundreds of cached pages, within Google and other cached database. Now if we stop advertising and someone clicks the ad on the cached page does Google eat that click cost or will they charge it to our account? Not a big issue but at a possible $3.50 CPC even 100 a month means 3 and a half grand a month we’re paying to Google even after we stopped advertising.

[martingale]

Enjoy the free clicks.

[incrediBILL]

I would suspect that once you cancel, just like CJ when an advertiser is disconnected, that your clicks go to an "invalid advertiser" page or something. If not, this is a HUGE opening for abuse. Let us know :)

[AdWordsAdvisor]

S_E_Zero, if you've paused or deleted your campaigns, you will not be billed for any clicks that occur past the time that the 'deletion' is incorporated through the servers.

A few of related notes, worth mentioning:

* Because there are a vast number of servers that must update each change you make in your account, it is wise to anticipate a delay, which might range from a few minutes to a few hours, depending on traffic. So if you were to delete now it will take a short time for your ads to actually stop running completely.

* Because stats run about three hours behind, if you were to delete now, you'd still see stats come in for a few hours. These will be impressions and click that occurred before you deleted your ads.

* With AdWords, one is billed after the clicks have occurred, rather than before. So it is an expected behavior that after deleting one's campaigns there'll usually be a follow up billing. This billing will cover the period from the previous billing, to the time that the campaigns were stopped.

AWA