We run many different campaigns for this same reason, Open a new account for $5.00 and your problem should be solved. You can also sign up for the free google professional service and it's much easier to manage several accounts. Hope this helps.
You run a travel affiliate website for "Anytown USA". One of your keywords is going to be "Anytown". You also have an eBook you are selling about Anytown USA...
My experience is you need to open a second account with As words for the new web site. The same key words in the same account will not show both ads.
Mike in Boulder is quite correct that the same keywords in the same account will not show both ads, although this is by design. So, graywolf please do be aware that there are policies regarding multiple account owned by the same person, and running on the same keywords.
Solutions? I have two to suggest:
You may want to at least consider running the details past AdWords support, in advance, to see if multiple accounts would be within AdWords Terms and Conditions for your particular situation.
Also, and perhaps even better, you may want to consider using more targeted keywords. It would be a solution to your 'problem', and would also most likely give you better results.
So, for example, rather than running on the keyword 'anytown' in both cases you've mentioned, try using more specific keywords which are particular to the what you are actually offering:
* 'anytown travel' for ads about travel to anytown.
* 'anytown condo rental' for ads about rental condos in anytown
* 'anytown guide' or 'books anytown' for books about anytown.
I know these are not brilliant keywords, but they'll serve to illustrate the principle.
Just a few more words about the undesirability of using keywords as general as 'anytown': Let's say I live in anytown and was looking for a good but cheap haircut. I might search 'cheap haircut anytown', and your ad would appear for travel to anytown. Is the ad relevant to me? Nope, probably not. Will I click? Probably not. But if I do, I've wasted your money because I am not likely to do business with you.
Honestly, I think it is a really good idea to avoid keywords that are simply the name of a town. I think you'll find them difficult to keep running, as they are likely to get a very low CTR.
Sorry for the really long post - and hope this helps!
AWA
Mike in Boulder is quite correct that the same keywords in the same account will not show both ads
Must we not qualify that with "during the same search"?
I certainly have the same keyword in different campaigns/adgroups for different brands of widgets. I can't see where that could violate any TOS. I realize each search will only show one ad or the other.
I've also noticed that if I don't keep the bids in the same ballpark, you're liable to end up with the keyword disabled entirely if brand x widgets tend to be losers.
anonymous :)
i.e. can you run different websites from the same keyword in an adgroup, even though they will never get shown together because you are using two ads?
I can guarantee you that scenario is cool. That's the best way to test ad effectiveness. I sometimes send them to a prettier or an uglier site for the same product in the same adgroup and see what works better.
For that matter, you may have one direct to merchant ad in your adgroup and one to your website to test relative effectiveness. In my opinion though even if in theory the direct converts better, I think that benefit is offset by all the times you "miss out" on ad showing because some other affiliate doing direct to merchant (or the merchant themselves) beat your bid/CTR.
Testing ad copy sometimes extends beyond just the wording of the ad, it's the landing page and by extension, the website you send them to that may affect conversion rates.
My interpretation of Graywolf's issue was that s/he would like to show for both businesses on the same ad page during the same search. That is, both the travel agency and the e-book since the intent of a searcher for 'anytown' may be unclear.
That's why AWA suggested the keyword may be too broad to use (I agree) effectively.
Opening a 2nd AdWords account would violate TOS if you simply wanted to double the exposure of your business during each search, but if you operate two distinct business that may be attractive to searchers using the same keyword that may be okay.
One thing you can count on though, there will always be an ad showing that says "You can buy Anytown on ....".
I just felt on my reading of the post that the clarification "on the same search" needed to be added to what is a non-issue for most of us who may legitimately use the same keyword in different adgroups/campaigns.
patient2all
