Last Minute is now a trademark

[SlyOldDog]

-> Ad Text: Please remove the following trademark term from your
ad: "Last Minute".

That is really daft. Perhaps someone should trademark the air next?

[mike_ppc]

I don't know what the law is, but it's not impossible! If I could, I would really do that (assuming my business has a lot to do with this term).
After all, this trademark thing seems very serious - seeing some threads here!

[kaylowe]

You know, you may be able to "request an exception" for that, depending on how you are using the term. If you are not using the term as a noun, and not using it as a "trademark" term, do the "request an exception" thing. I have almost always received one when I argue my case.

I once had them deny an ad b/c it had the term "best" in it (a "superlative"), but I shot back that the term was part of the proper name, and they let it fly. I get "dinged" when I use "pain" or "pain relief" for needing a "pharmacy id". I just respond that my site sells no drugs, nor is it linked to any online pharmacy, and I never hear anything else about it. They allow me to use it.

BTW, you were wondering what else will be tradmarked - awhile back, Donald Trump was trying to trademark the term "you're fired". Don't know what came of that. It does get ridiculous!

Kay

[AdWordsAdvisor]

The professionals option is now available from the Dutch homepage, with a link to the Dutch
-> Ad Text: Please remove the following trademark term from your
ad: "Last Minute".

You know, you may be able to "request an exception" for that, depending on how you are using the term.

SlyOldDog, I hope you'll take kaylowe's advice and request an exception - which will almost certainly result in your being able to use the term.

Many trademarks are prohibited from appearing in ads which are concerned with a particular type of business - in other words the same business type as the trademark owner's.

But, in these cases, the trademarked term may be used outside of those business types with no problem. I suspect the trademark you've quoted is one such case. So by all means, request an exception.

AWA

[walkman]

I always do things in the last minute and I could write a book about last minute things and they couldn't anything about it.

[kaylowe]

LOL except refuse to allow your ads to be shown or you to use that kw!

[SlyOldDog]

Hi Adwordsadvisor

I just changed it to LastMinute without the space and it was allowed.

That is pretty funny because the trademark has no space :)

[AdWordsAdvisor]

I just changed it to LastMinute without the space and it was allowed.

That is pretty funny because the trademark has no space :)

SlyOldDog, I'm sure you already know this, but that's a solution that'll last about as long as it takes for your ads reach the front of the review queue. ;)

Assuming that you want to use 'last minute' in a way that doesn't fall under trademark limitations, you'd be much better off using it the way you really want to have it in the ad, and requesting an exception.

Perhaps a little more time up-front this way, but much less time spent over the long term.

AWA

[SlyOldDog]

Yes, thanks. I did it before I read comments in the thread. If you boot me I will try the exception.