Should I have only one creative?

Is the CTR better with multiple creative as compared against one

[inasisi]

I have been using Adwords for the last 4-5 months. I have quite a few AdGroups by now. As prescribed, I created 3-4 creatives for each AdGroup and I have been monitoring them. I have then deleted the creatives doing not so well on CTR and created new ones in their place and thus improved my CTR by this constant tweaking. I have now come to the stage where I would like to spend more time on adding new AdGroups as compared against tweaking my existing ones.

So the question is should I have only me best creative running or should I have atleast 3-4 creatives running for all my AdGroups.

The case for running the best creative would be

1. The CTR is higher and hence the CPC is lower
2. Since the same Ad is shown, once a user clicks on it, he is not likely to click on it when he searches it again. Thus reducing the "reclicks"

The case for running 3-4 creatives would be

1. Since the Ads are different, there is less of Ad Blindness

I know that the best thing to do, would be to test both these options and check the results. But my conversion cycle is pretty long and my competitive landscape keeps changing constantly.So such a test cannot be statistically comparable.

So let me know what your thoughts are?

[zeus661]

By "creative" you mean ads?

I was wondering the same thing. I have many ads where the second description line is the same. On that line is a short statement about the current promo ($15 free when you spend $45). I have wondered how much that line draws people to my ad and if I would be better off just telling more about the product I am selling.

Any opinions here would be appreciated.

[dave741]

[webmasterworld.com...]

[inasisi]

zeus661, yes by creative I meant the ads. That is the terminology used by Adwords in its APIs.

dave741, That was a really good topic but it doesn't anwer my specific question.

Anyone else?

[TrumanTiger]

>>should I have only me best creative running or should I have atleast 3-4 creatives running

This doesn't work in all cases, but is something to consider ... Go with at least 2 ads: one, the best for ROI and two the best (in your opinion) for branding your product or service. If your CTR is a respectable 5%, you're still not getting clicked 95% of the time. Get your brand out there to help keep your name in front of customers, clients, prospects, etc.

Are you using dynamic titles? Are you adding another creative every once in awhile to keep testing?

[Marty_Foley]

Inasisi,

Are you making money per click or per visitor with your Adwords campaigns?

Why do I ask?

Unless you're making money on every click or every visitor (such as in a pay per visitor affiliate program), it's better to judge an ad's success based on profitability, not CTR.

Since the most often clicked ads aren't always the most profitable, focusing on CTR as the criteria for an ad's success usually just bloats the ad budget and hurts ROI. A very common mistake.

Of course, if you earn something from every visitor, then you by all means should use CTR as the basis for ad success or failure.

Marty Foley

P.S. You said your conversion cycle is pretty long, but it's tough to judge what's really working, and what's not, without measurement of the end results. Anything else is mostly guesswork.