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How long does Google take to fully activate a campaign?

         

ucdawg12

9:04 pm on Feb 25, 2005 (gmt 0)

10+ Year Member



The past few days I took a prosperous keyword out of a campaign to put it in its own, seperate, campaign. However, the keyword which was pulling in over 1000 clicks and 40k impressions daily is currently not producing nearly as much. Its impressions have gone from 40k to 8-9k and its clicks from 1k to 60-100. I didnt put any limitations on this keyword, infact I raised the bar on all possible levels to see if I could do better (I raised CPC to the suggested level and increased my Daily Campaign Budget to the suggested level as well) Also, the ad is the same and everything. I think this has happened in the past where it may take a few days before the numbers start to take off, but what goes on, are they reviewing things or monitoring things which is why there are limitations on this campaign?

Thanks

dave741

9:07 pm on Feb 25, 2005 (gmt 0)

10+ Year Member



Do you target on content network?

ucdawg12

9:41 pm on Feb 25, 2005 (gmt 0)

10+ Year Member



yes

dave741

9:57 pm on Feb 25, 2005 (gmt 0)

10+ Year Member



If you changed your ad, it is waiting for reviewing. After then it will appear on content network again.

AdWordsAdvisor

10:04 pm on Feb 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The past few days I took a prosperous keyword out of a campaign to put it in its own, seperate, campaign. However, the keyword which was pulling in over 1000 clicks and 40k impressions daily is currently not producing nearly as much...

ucdawg12, what is happening here is more than likely pretty straightforward - although contacting AdWords support is always a good step to take, as they can look at the account and confirm.

In any case, whenever you create a new ad (which you do, of course, when you create a new campaign or Ad Group), or any time you edit an existing ad - it will only show on Google alone until it can be reviewed and approved.

(BTW, this'll apply even if you create a 'new' ad that is exactly the same in every way as an 'old' ad.)

This can make a big difference in the amount of traffic that you'll receive, as it amounts to the difference between showing in one place (i.e. Google), and showing in potentially dozens (if not hundreds) of places (i.e. Google plus partners).

Once your ads have been reviewed and approved, I suspect that you'll see your traffic return to where you have seen it in the past.

AWA

<added> Evidently, I was writing this at the same time that dave741 was posting his response. ;) </added>