Edit or Not?

That is my question.

[zeus661]

Today an ad of mine was disapproved because of the display URL. An expample would be widget.com/red. The problem is /red web page does not exist. This ad was running for almost a year along with about 150 others that are still running.

Should I edit the display URL's of each ad or wait for Google to disapprove them one at a time?

Also was does Google not catch this when disapproving ads for other reasons?

Thanks

[Frequent]

I would take care of them prior to review personally. Just make sure you don't edit all of your ads in the adgroup at the same time. Having them all waiting for approval will kill your traffic.

Freq---

[franthetank]

I market herbal slimming products and today noticed that they do not allow any slimming related words to appear in ads marketed to America, however my pre existing ads are OK. They seem to shift the goalposts for advertisers all the time.

[FromRocky]

Should I edit the display URL's of each ad or wait for Google to disapprove them one at a time?

The best way to do is to add right away an identical ad without "red" in the display URL or the whole URL if it is allowed. Don't delete the current ads. In this case, there will be no disrupted in your campaign for re-approval or even the old ads were disapproved.

[zeus661]

Once I add the new ads should I just delete the old (original) ads at a latter date?

[Frequent]

Yes, you would delete the old ones once the new ones get into rotation, but keep in mind if you go that route you will be starting over with fresh stats for the new ads.

Freq---