'blue widget'
will google deliver my ads if people search 'bluewidget', 'blue-widget' or 'blue widgets'?
Or I need to add following to the keyword list:
bluewidget
bluewidgets
blue-widget
blue-widgets
blue widgets
Check out this thread which touched on similar issues
[webmasterworld.com...]
My answer based on reading the patient research done by Syzygy would lead me to answer that only "blue-widget" would lead to a match.
The "bluewidgets" is a different word at least the way I treat it.
I'm sure I've read here that most plurals are evaluated differently from the singular. It was said that one looking for a "blue widget" is a consumer whereas a searcher for "blue widgets" could be a wholesale buyer.
Absolutely no aspersion meant towards Syzygy's research, but they way the Google algo changes, I selfishly over-inundate my keyword lists so I miss out on as little as possible.
patient2all
If in doubt, add them all in. The data you generate will also have its uses...
If I'm not mistaken, this will also give you the advantage of forestalling the 1,000 impression (or whatever it is now) threshold where your word has the potential of getting disabled.
Even though I read here that case doesn't matter, I have some campaigns running from back when I was naive that specified all the case possibilities for a phrase. I've noticed that each of them has hits. Now if they were a single keyword phrase, they could have hit 1000 impressions and been gone. Instead, each continues to grow slowly.
It appears that if you mix variants of what should be interpreted the same way by AdWords each time, the (CTR*CPC) algo will pick one variant sometimes, another variant another time. Within the same campaign, I've seen one case variant disable while another continues on. It's either a bug or a feature.
Spreading the same phrase around like that is not something I like to do because it confuses my tracking and my brain, but that "spread the impressions around" phenomenon is something I have noticed over time.
patient2all
However, it's too early for me to ascertain as to how successful the hyphenated kw's are, ie, whether people frequently include the "-" in their searches.
As for the plural; G will match on these even if you are using the singular - but only as "expanded broad matches". (You can include the plurals in your kw list just to be sure though.)
[adwords.google.com...]
As for "bluewidgets", that really depends on the term itself. If it is commonly used conjoined then fine; if not then it could be used in picking up impressions as a possible misspelling.
Syzygy
blue-widget is not exactly the same as blue widget
