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In my keyword list I have:
Would this show for a search on 'blue widget'. Or do negative keywords not have match types i.e. -[widget] is treated as -widget (broad)
shaka1978, I am not a big fan of creating complex interactions within keyword lists, although I'm about 99% sure that if you had the following keywords in a campaign
then you would show for the query 'blue widgets'. (And would in fact only block a user who was looking for the single word search query 'widgets'.)
Really, when this sort of question comes up, my advice would be to simply create the situation in your account, and test it. You'll want to test in a campaign in which the ads are appearing 100% of the time, though, to avoid skewed results.
In the past, I've offered to test such things myself, but I've learned from experience that it takes me days to get to it. So I won't offer this time. ;)
But I hope you'll have at it, and let us know what you find!
the Google Professional Training section:
Functions and Benefits of Keyword matching Options
and the 'maxium effect Google pdf:
I believe you have tested or run the ad-group with these keywords but they produced no impression. You expected that once you typed in 'blue widget' as a search query, your ad will show but it didn't. The reason is that when you use a general keyword as a broad match, the algo will treat it as exact match initially. There are some threads in this forum that discussed about this behavior. Since it was treated as exact match and you also use the negative of exact match, they are therefore cancelled out.
So, your keyword list will be OK when your broadmatch keyword is already in state of full or partial broadmatch.