conversion tracking continue when ad is paused?

budget gone, no conversions reported yet

[fom2001uk]

I've got a problem with a campaign. The budget has been used up, but so far, there's no coversion data.
I know conversions can take place up to 30 days after the click-thru, so I'm hoping that conversions will still show up.

Problem is, I've now paused the ad because the budget has gone, so does that mean the conversion counting stops also? I'm betting it does, but want to confirm it.

[Robsp]

COnversion reporting continues when keywords, adgroups or even campaigns are paused or deleted.

RU sure conversion measurement is set up correctly?

[Pradeep]

I think you have to check you conversion tracking setup.

Pradeep SV

[fom2001uk]

Key section of the code is

if (1.0) {
var google_conversion_value = 1.0;
}
var google_conversion_label = "Purchase";
//-->

This code is on the order confirmation page, and
I want to count every hit on this page, no matter what the value of the order.

[Robsp]

The question is: did You test it by clicking one of your ads and going to that page? This will tell you if the setup is correct.

[eWhisper]

To follow on Robsp suggestion, find one of your $0.05 ad and click on it. If you regularly clear your cookies, then use a cookie manager to save this one for the 30 days it's useful.

Now, peruse your pages. The "site stats by Google" is only shown to visitors who have that cookie on their machine. (i.e. if your seeing the "site stats by Google" then the first part of the code is working)

After viewing the page, then look at the keyword associated with your original click (there could be a lag time for conversion tracking to show up in your account).

If the conversion shows up, all is well. If it doesn't, need to check the code or your privacy software.

[fom2001uk]

Minimum order value is £20 ($38) so I didn't test it in that way ;-)

I've no reason to believe the tracking isn't working. The code was installed by an experienced programmer (not me) and instructions were followed to the letter.

Google tells you if there's a problem with the code (e.g if you don't select https for a secure site, etc).

[Robsp]

Still test it anyway. We've found quite a few non working conversion stuff from the most experienced programmers.

[fom2001uk]

Well well, what do you know? Tracking was fine after all. Just took some time for the first conversion to occur. About 3 weeks.

One campaign showing a 0.5% conversion rate overall (1.2% on a partuclar phrase). Another campaign showing a 0.3% conversion overall (but as high as 3% on one particular phrase)

I'm not sure what to make of these conversion rates, though. Do they look about right? Is there an average figure to look out for?

[wayne]

I've got another question about conversion tracking.
When someone clicks on your link and then buys, it
will show up as a conversion. What happens if that
person returns to the page with the conversion
tracking code again later, will it still count as
another conversion, or does it only count on the
first visit.

[fom2001uk]

Don't quote me on this, but I'd say each and every purchase is counted (within the time limit allowed by Google) whether it's the same person returning or not.

[wayne]

So if a person purchased today and arrived at the
order confirmation page which has the tracking code,
and then tomorrow returned to this same confirmation
page without purchasing again, it would show as 2
sales in our stats instead of 1?

[AdWordsAdvisor]

So if a person purchased today and arrived at the
order confirmation page which has the tracking code,
and then tomorrow returned to this same confirmation
page without purchasing again, it would show as 2
sales in our stats instead of 1?

Let me jump in to clarify a bit, wayne.

Actually, the second visit will not be counted as a conversion. (It will, however, be counted as a second transaction - as seen in a 'custom report' in the 'Reports' tab of your account.)

So, bottom line, any subsequent visits to the conversion page after the conversion is recorded will result in additional transactions - until the cookie has expired.

Hope that clears things up. ;)

AWA

[fom2001uk]

"returned to this same confirmation page without purchasing again"

Wait a minute! The confirmation page should confirm that a purchase was made. That's the whole point, surely. Sorry if I'm not following this.

[wayne]

For example, after purchase your visitor is taken to
your thank you page where you have the download link
for your product, and you have your conversion
tracking code on this page. After the download, your
visitor has trouble finding the download on their
computer or for some other reason have to return to
the page to download it again. I just wasn't sure if
this would count as 1 sale or 2 sales in our
conversion stats, even though it is actually only
one sale.

[AdWordsAdvisor]

Wait a minute! The confirmation page should confirm that a purchase was made. That's the whole point, surely. Sorry if I'm not following this.

In addition to wayne's example, it's also quite possible that the customer may be so delighted with their new 'sandblasted carbon fiber widget' that they'd like to buy another for their mom. ;)

AWA