I am not complaining, but at that rate one might wonder if that is ordinary and if it isn't whether there are causes other than interest in the ad copy.
Cheers, S
I guess the subtext is: do we have competition clicks and how good is Google at ferreting them out?
If the top bid is $10 with a 5% CTR.
And you have a 35% ctr paying $0.10
Then statistically, you'll be shown quite a ways down from the top bidders.
If this is the case, most top bids are miles (think 25-100x) higher than mine.
I have been operating on the assumption that I am getting onto the first, second or third page of pop single terms because my ads are decent.
It is changing my mind about the common wisdom that you do not bid on broad matches.
Best, S
I have a broad match term which is on the third page of results (low bid) which has a 35 percent clickthrough rate.
steverose, one very important piece of this puzzle is how many impressions has the term had? For example, if a term has had three impressions and one click, then you'd have a CTR of 33%. While this is not be an unusual situation at all, it isn't really a valid measure of the terms ultimate CTR.
I'd say that once the impressions are in the several hundreds, then your CTR begins to be statistically valid.
AWA
