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I was under the mis-guided impression that if I bid for a, say Top 5 rank, I'd start there and move up and down according to CTR etc etc but we seem to be starting out at rank 20+. I guess I just have to hope we move up!
Anyhow, we have a low budget to start with and I am leery of upping our bids/ adding more KW just yet. At the moment, my bids range from 0.05 to 1.25
I know this maybe an impossible question to answer, but for a new business & site, was is a reasonable advertising budget?
I'd appreciate ANY input on this, thanks!
joined:Apr 2, 2004
If you can get a positive ROI and a good bottom line with no matter how much you put in, put as much as you can. Scaling of economies doesn't seem to come into effect with small business online, there is enough market to sustain them and take away from the big boys like amazon, etc. Now they must have some crazy budgeting going on, oh wait, they have 500 million affiliates do it for them. Maybe you could try that as well?
What's a good monthly AdWord budget for a new site?
Welcome to WebmasterWorld, themetalpeddler!
This may be sort of simplistic, but another way to look at it is to decide what sort of monthly budget you are willing to 'risk' in an experiment to see how well AdWords will work for your business.
Then divide that budget by 30 to arrive at your daily budget, and set your ads running.
Then monitor the heck out of your account, experiment/monitor/make changes - and pay as much attention to your ROI (Return On Investment) as you are able to.
If your return is positive, then you may well want to build things up over time.
If your return is negative, well, then time to regroup - and either decide that there is enough potential to continue, or perhaps call it a day.
Not particularly scientific, but not a bad way to start IMO. ;)
Then after you determine this, it is much easier to help you estimate your budget spending. You would want to invest a certain dollar amount and hope for a conversion to make a profit in the end.
After you get these example numbers, it is then time to put them to work in an actual campaign. This is where you initial amounts get all thrown off because different markets react differently in the PPC engines. So I would say start with very small keyword groups and track them closely. Eventually you will find the winners and losers of the bunch.
After a few days of close watch, you will know what it is going to take to make profits and set a dollar amount budget. Feel free to sticky me if you want some additional market specific help.
Well, so far I have tried to pick some broad keywords and some narrow ones, and they range from 0.05 to .70 (which was my limit - I couldn't afford the 1.70 something for the estimate no.1 slot for many of the keywords)
I don't want to be too specific because I know it's frowned upon to give too much info, but we are in the home & garden categories. My husband is a machinist & makes everything we sell and we compete against large mass-producing manufacturers and retailers.
We have been extremely successful in the online auction markets but this is very different!
The original budget that I wanted to invest gave such limited results I know I need to take more risk - being on page 4 ain't getting us anywhere! LOL 2 days in and even the impressions are in single digits!