Welcome to WebmasterWorld Guest from 3.227.2.109

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Odd Behavior on Premium Listing

not sure if it's a bug or not

     
7:19 pm on Jan 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 28, 2002
posts:1328
votes: 0


I have a premium listing where I was the #2 spot. I changed the URL, and am still waiting for it to be approved (changed it Saturday AM).

Since the majority of the business for this keyword is on the weekends I bid up the price. When I hit a certain dollar amount, which I guess was more than the #1 premium listing was paying, his premium listing dropped to the side below mine.

Now I'm assuming this is happening as because my URL is waiting for approval, and once it gets approved everything will be ok. However my ad has been sitting on the side for almost 3 days and my CTR has dropped off significantly. From 18% to 6%.

If this keeps up much longer I hope I won't lose the premium slot do to the CTR drop. This has started to affect profitability for the campaign now.

7:21 pm on Jan 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 25, 2003
posts:821
votes: 0


Graywolf,

Did you ask support to approve your ad?

7:39 pm on Jan 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 28, 2002
posts:1328
votes: 0


The one I changed last week only took a matter of hours. I know they are little hectic and backed up, but was going to ask for support later today.

I thought it was odd how I was able to pull the other premium listing down. I did it 3 times before I convinced myself that was happening or at least what appeared to be happening.

8:09 pm on Jan 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 25, 2003
posts:821
votes: 0


An ad falls from "premium" to "regular" when its CTR is no longer "substantially" better than the rest it is competing with. Your playing with budgets must have made the differences smaller hence no more premium.

Did you try variations of the ad texts?

8:15 pm on Jan 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:July 9, 2003
posts:4799
votes: 0


I have a premium listing where I was the #2 spot. I changed the URL, and am still waiting for it to be approved (changed it Saturday AM).

The one I changed last week only took a matter of hours. I know they are little hectic and backed up, but was going to ask for support later today.

graywolf, I think the difference between the two cases has to do with timing. So I thought I'd post with a few thoughts on the approval process:

* Ads are reviewed over the weekends on a very limited basis, so normally won't be done until Monday at the very earliest. And for this reason, among others, Monday is the busiest day of all in terms of approvals.

* While one doesn't always have a choice as to when to change an ad - when the choice is available, it is usually best to make changes mid week, and as early in the morning (Pacific time) as possible.

* Also, many on this forum feel that it is best to create a second ad, rather than editing an existing one - and then let the old it run until the new one has been approved.

Again, I recognize that you may not have had the luxury of waiting, or creating a second ad, in this case. But when you can do so, it may be the way to go. ;)

AWA

9:16 pm on Jan 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 28, 2002
posts:1328
votes: 0


Nice tips AWA thanks!
9:48 pm on Jan 17, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:June 25, 2002
posts:81
votes: 0


Graywolf, this is what happened here:

You changed your ad text - you drop from the premium spot until it gets reviewed again (may take a week or two at worst)

You upped your bid and took everyone else off premium too. This happens - premiums are only given for how ads perform in relation to others, i.e. their ad rank compared to others, not in isolation. So, if you went in with a $100 bid you'd be guaranteed to take people off premium on any keyword.

Cheers,
Neil

12:24 am on Jan 18, 2005 (gmt 0)

New User

10+ Year Member

joined:Mar 26, 2004
posts:7
votes: 0


I'd like to question the idea that premium placement depends on your ads performace compared to others.

I have seems situations where I am the only advertiser. In some situations, I am able to attain premium placement in others I am not.

In the cases where I am not in premium, not matter what i bid (i.e., $10), I am not able to get a premium spot.

Do we have any specific evidence for the "premium placement depends on your ads performace compared to others" theory?

11:44 am on Jan 18, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:June 25, 2002
posts:81
votes: 0


If you're bidding $10 and don't have premium you either have a poor CTR or the ad hasn't been reviewed.
8:32 pm on Jan 18, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:July 9, 2003
posts:4799
votes: 0


I'd like to question the idea that premium placement depends on your ads performace compared to others.

If you're bidding $10 and don't have premium you either have a poor CTR or the ad hasn't been reviewed.

At the bottom line, 'promotion' to the 'premium' spots is weighted heavily towards relevance of the ad to our users - as measured by CTR.

There is a additional performance standard that must be met to appear in the premium spots, and if this standard is not met, then no ads will go up top - regardless of how many, or how few, advertisers are appearing.

AWA

8:56 pm on Jan 18, 2005 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 13, 2003
posts:4744
votes: 8


AWA,

Because Google states that they keep the information for regualar SERPS and AdWords seperate, this hasn't occured to me until now. This is one area where I could actually see them crossing.

Does Google take into account the average CTR of ads vs organics, and how often a search does not result in a click, but in a 2nd search in determining the premium positions?

I.E. - Is any SERP data used to determine premium positions?

9:10 pm on Jan 18, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:July 9, 2003
posts:4799
votes: 0


Does Google take into account the average CTR of ads vs organics, and how often a search does not result in a click, but in a 2nd search in determining the premium positions?

I.E. - Is any SERP data used to determine premium positions?

Based on my understanding of your question, eWhisper, the short answer is: Nope. ;)

(I assumed that, when you say SERP, you're referring exclusively to the left hand side of the page - correct?

BTW, how did your post count get so high while I wasn't looking? :)

AWA

9:28 pm on Jan 18, 2005 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 13, 2003
posts:4744
votes: 8


SERP/Organic are those pesky free listings on the left side of the page :)

On the other question...
I changed my post count formula..

eWhisper postcount = ((AdWordsAdvisor PostCount +/-10) + 30)

;)