Using Prepositions

Any joy?

[johnser]

Has anyone been using prepositions with their keyphrases?
If so, have you had any negative experiences?

An example might be (using phrase match):
"of widgets"
"for widgets"

TIA
J

[eWhisper]

Prepositions are often very necessary.

It's not difficult for your broadmatched terms to become phrase matched:
[webmasterworld.com...]

At which point, your ads are not actually being broadmatched, so searches that use prepositions (and you're not using them), won't trigger your ads.

Sometimes 'stop words' for searches trigger different AdWords results as well: Broadmatch mystery:
[webmasterworld.com...]

[johnser]

Was a bit slow on the uptake with that eW! Never came across that before despite doing lots of successful campaigns.

Methinks thats a fantastic 'glitch' that Google introduced. I think theres probably as many people who search with prepositions as don't? Good news even if I heard it late!
:)