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January 12 - Anyone Noticing Anything Different?

about the new adwords policy

         

cjshu

3:32 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



I haven't noticed anything here in the USA central time. I still have ads direct to merchant and have some adgroups with landing pages and no "aff".

Robino

4:48 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member





search "overture"

aff.
(aff)
AFF.
aff'

AdWordsAdvisor

4:49 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I haven't noticed anything here in the USA central time. I still have ads direct to merchant and have some adgroups with landing pages and no "aff".

cjshu, the new policy has not yet been implemented - and as I mentioned in another thread, I'll post here as soon as I know that it has occurred.

AWA

oasisx

4:51 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



AWA - will this be instant or will it take a long time to go through?

tsinoy

4:59 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



I hope we have a few days lead time before it is actually implemented.

oasisx

5:09 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



I just hope they do it asap - the suspense is killing me!

AdWordsAdvisor

5:49 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA - will this be instant or will it take a long time to go through?

Good question, oasisx. I think instant may be overstating it a bit, but the timing will probably be measured in hours rather than minutes, or days.

Also, I'm about 95% certain that the policy will be implemented globally at the same time, but want to confirm that point - so don't quote me just yet.

AWA

Shak

7:22 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA

maybe we should let you know when it's done eh

(sorry couldnt resist, blame it on the 4 injections in arm, and 2 in the mouth today)

Shak

AdWordsAdvisor

7:24 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



maybe we should let you know when it's done eh

Heheh. Yes, would you please?

Those injections sound wicked. Sheesh!

AWA

toddb

7:39 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



no side discussions please. Just go over and push the button to get this rolling. This is worse tehn an update.

;)

patient2all

8:01 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



AWA,

You recently stated in another thread:

cjshu, the new policy has not yet been implemented - and as I mentioned in another thread, I'll post here as soon as I know that it has occurred.

So why do you not correct the post just above (and its backers) that stated:

P.S the policy goes live today at 12pm

Too many rumors

Too many threads

Too much confusion

Too little concrete information

--------

More recent issues that are popping up:

I've always seen ads that use a merchants url/non existant folder name in the display URL, e.g www.example.com/kitchens - where there is no such folder in the destination URL. Used to be, I just assumed they'd be rejected upon review.

Today, I'm seeing more and more like that. Is this a valid workaround? Are these people mistaken in believing this makes them unique? Or does, it in fact, make their URL unique. Or are they exploiting some unpublicized bug in the new system?

-------

The new policy, which will be implemented over the coming weeks, is intended to create a cleaner interface for users, increase the diversity of merchants represented in the links, and reduce duplicate ads, all while recognizing the important benefits affiliate marketers bring to the table, said Salar Kamangar, director of product management at Google.

Kamanger, G director of product management, seems to suggest this will be implemented over the coming weeks. Is Kamanger wrong? Or are all the posts citing times of day during Jan 12 as the startup wrong?

-------

Advertisers will still be allowed to link to sub-pages within a site, where appropriate. There could be an ad that points to an eBay search for an item as well as an eBay store that sells that item, Kamangar said.

Forgetting E-bay for a moment, assuming the same search term at example.com (which sells books) was used for 2 or more different books, could multiple ads with the same URL then show?

A search on an author, could turn up ads for several of the author's books. Would the user be deprived of seeing the ads for the other books by the same merchant and have to settle for the book sold by the highest bidder? Is the above quote from that same source correct? Or is everything else we've read about one ad per URL correct? They cannot both be correct.

-------

A well written documentation of these changes must be supplied to advertisers who are spending thousands of dollars a day (for that matter, $50.00 a day). Certainly, these changes were documented pre-implementation. That information should have preceded this rollout by at least 30 days.

Answers are desperately needed. The affilate haters repeatedly posting good riddance" isn't enough to dismiss all the good questions that keep coming up on this board (which should not be the sole venue of information about a major company's policy changes).

Guy says it's happening at noon.

Someone else says "believe him, he knows what he's talking about".

That is not information, that is pure opinion and speculation. Too many "probablys", "we'll have to see". An outsider to this wouldn't believe what's going on.

This board keeps patting itself on the back for being the first to mention the "rumor" but neglect to mention they were wrong on a major point, that the policy would include the merchant and the highest bidding affiliate. I can't be the only one who is not impressed with the way this is being carried out. My dry cleaner does a better job of disseminating a change in weekend hours than we've seen Google clarify this immense policy change.

patient2all

delizia

8:21 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



Don't you think that with Google in a position similar to Microsoft their transparency practices should be subject to more scrutiny?

Microsoft makes an operating system which no developer or even user can afford to ignore. Google is a search engine which no online business - and few offline ones - can afford to ignore.

What if Microsoft sold a version of Office which, after 3 months of use, stopped being able to open all its own older documents and started using a totally incompatible format?

Worse, if it sold a version of Windows which after three months started only running Microsoft software?

Many of us have spent considerable sums in Google advertising and, more important, we haveall invested months of work in building Google campaigns which have benefited merchants and Google itself.

Google on the other hand seems to act as if it had no obligation towards its users and advertisers with regards to its policies, which can be changed at its whim and are, to say the least, extremely obscure.

While I understand that SERP algorithms must be kept complicated and secret to thwart the SE spammers, I don't understand why Google does not spell out its policies clearly and univocally for its advertisers, who after all pay to be where they are.

Or rather, I suspect that some people get more insight from Google than others on how the Adwords rankings and approval system.

Since we are buying a service from Google - and not bidding for its favors - I think we are entitled to more transparency as to what we are exactly buying. No cabal, no "inner circles" of knowing people. I believe that there may even be a case to force Google to be more transparent - as it happened with Micro$oft.

Sorry for ranting and I am sure that this has come up before.

toddb

8:21 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was thinking west coast time zone... are they in Hawaii?

cagey1

9:04 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



Google is busy preparing their shareholder statement - the one where they tell the wall street analysts and new stockholders how much this is going to cost them (or maybe how much they are going to make in "Good Will").

toddb

10:32 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anybody think Google can't tell time and when they said 12PM they meant night?

PatrickDeese

10:35 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, I stil haven't even gotten the initial notification, and the rules haven't changed on the adwords site, so I am not going to change anything tell I get an official notification.

sacX

10:42 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



I haven't received any notification about this either which I find quite poor really since it affects me.

poster_boy

10:54 pm on Jan 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thoughts on what this change does to Google's stock?

I'd say down, but i'm always wrong, so i guess it'll go up?

cjshu

11:05 pm on Jan 12, 2005 (gmt 0)

10+ Year Member



I have gotten the official word from Google.

They said it would take place on the 12th and I haven't seen any changes.

toddb

2:47 pm on Jan 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nice, my google ad rep lied to me. I notice he has also not returned my email. Yep I am nervous. Yep, this directly effects me and my business. I am a pretty big money advertiser, and they are saying go away.

Message received loud and clear.

inasisi

5:11 pm on Jan 13, 2005 (gmt 0)

10+ Year Member



It is January 13th in every Time Zone and still I see multiple ads for the same keyword. What is the next rumored date for this change? The suspense is killing!

AdWordsAdvisor

5:43 pm on Jan 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is January 13th in every Time Zone and still I see multiple ads for the same keyword. What is the next rumored date for this change? The suspense is killing!

inasisi, toddb, and all others, I truly understand how important this is to you all, and also how the suspense can be difficult. However, the intent here is to implement the policy when all the pieces are in place and ready to go, rather than to hit a date.

As I mentioned yesterday, when the policy is implemented, it will be announced on the News and Updates page, here:

[adwords.google.com...]

And, I will also post as soon as I've heard - assuming I'm actually at my computer at that time. (In which case, shak will beat me to it.) ;)

AWA

toddb

4:24 am on Jan 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone hear anything?

eWhisper

4:26 am on Jan 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seems to have started:

[webmasterworld.com...]