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Why my CTR is 200%

1 impression 2 clicks

         

jimpoo

3:51 am on Jan 11, 2005 (gmt 0)

10+ Year Member



I'm surprised to see one of my ads' CTR is 200%,
the report shows 1 impression, 2 clicks, 200% CTR, how could this happens?

diamondgrl

4:05 am on Jan 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, please, can I hire you at once? I would like 200% CTR.

Actually, wait a day or so to see what happens to the stats. They're kind of screwy.

IntegraGsrBalla

4:18 am on Jan 11, 2005 (gmt 0)

10+ Year Member



Could it be that the user clicked on your ad, pressed the back button and clicked on it again?

jimpoo

5:12 am on Jan 11, 2005 (gmt 0)

10+ Year Member



I went to check my account again, it is 33.3% now

jimpoo

5:42 am on Jan 11, 2005 (gmt 0)

10+ Year Member



A question.

We say Position = Maxium CPC X CTR

Does google use today's CTR or accumulative CTR to apply to the formula?

And what default CTR value when google is going to deliver a new ad?

Thanks.

eWhisper

6:31 am on Jan 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google takes into account all time CTR and last impression CTR, with more weight given to the last 1000 impressions.

So it's really (this is not the formula, just an example)
((all time CTR x 0.4) + (last 1000 CTR x 0.6)) x (max CPC)

The default value is the average for all advertisers using that exact keyword (and match option).