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How 'Deep' should you concentrate your data?

cuz its becoming a nitemare!



3:07 am on Mar 15, 2003 (gmt 0)

10+ Year Member

Hi all,

Well after a relatively successful first couple of months (no great hiccups!) I am in the proccess of concentrating my ads from what I have learnt and oh boy the more I think about it, the more mass of work is involved.

I have read that others think there should be no more than 6 words in each adgroup, I disagree with this and think there should be no more than 4, maybe even three in some cases! (I noticed a BIG difference in CTR whenever keywords were in title of ad)

With negative words included + all the connotations that can derive from even 3 keyword listing (including mispells) is making my campaign screen too long to pragmatically manage, so that leads me onto another recent post I made about when to categorise ads into seperate campaigns, even when they are closely related...still an ongoing issue.

But I digress, back to original point...I am beginning to get concerned that I am thinking too hard about this and wasting efforts concentrating the adgroups.

So has anyone got an opinion/experience when you past the threshhold of worthwhile efforts? Or is this never reached?



4:03 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Don't stretch yourself too hard. It does get difficult when you put only 3 keywords in an AdGroup - you will end up with a large number of AdGroups. I would still recommend a minimum of 5 and a maximum of 10 keywords in an AdGroup. This should include the 'main' keyword, its variations (For example, "webhosting" and "web hosting") and misspells.

However, if you have 1000s of keywords, you could consider dumping some of the low impression keywords into your existing AdGroups.


12:37 pm on Mar 16, 2003 (gmt 0)

10+ Year Member

Hi thanks for response. I hear you on the number of keywords, certainly makes adgroups easier to manage in higher quantities, but I have already noticed a big difference in CTR when keyword is in title, so I suppose it's down to personal opinion if it's worth the extra effort.

I am leaning to it is worth the extra effort atm, but I still have many more adgroups to create, so that could change in the near future :)

Thanks again.


1:08 am on Mar 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'd suggest you put as many keywords in a group as are relevant. There will be no hard and fast rule for this.

We have some with only a small number of keywords and others where there are 50+ but all of the keywords are relevant to the ads, we also use some variations on the ad to see if we can get better results from the same keyword combinations.

If you are selling lots of different things, eventually a pattern will form for your industry, whereby the keyword pattern will start to appear similar, si when you then make new campaigns you have a template as the basis for the campaign and several ads that work.

I don't know why you ever thought it would be easy.


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