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Yep, sailing instruction ads I've noticed too. Pretty well targeted as THAT'S WHAT I DO! While I only have one page on my site to promote the sailing lessons, that's really where I make the money. So far the ads don't seem to have affected my business, actually may have HELPED, had another student sign up today. Maybe visitors went to look at the other sites and decided my school was the better deal?
Thanks for the compliment on my site, I try to ad something every day.
How can these 2 companies see things so differently?
And if you can get google ads on your site through fastclick, on sites under 2 million /day, why can't you get them from google directly? I get about 11,000 page views a day, going up all the time, but I don't want popunder or dodgy .gif ads. I want nice clean text ads. I would sign up with fastclick just to get the google ads if I could choose not to have the gif ones. I wonder if google will also supply ads to text ad only networks?
Let me see,,
lets take an "almost worse case" example.
On Adwords say an advertiser is paying 10c per click and has a .05 CTR. That means they are paying Google the equivalent of .50 CPM then?
So if Fast Click run these ads for .65 CPM then for an example like the above, it does not even cover what the Adwords Google advertiser is paying yes? even before Fast Click and google taking their cut?
Are they therefore only displaying some ads? Or that the better (CTR * Cost per click ads) fund the lower ones enough for FastClick and google to make a good profit? Or have i got my sums wrong?
Good questions. What are advertisers paying Google? Might they be paying more than normal? Or is the CTR actually much higher?
Looks like an experiment to see if it will be profitable. I'm hoping they start paying me more as soon as they find out how well it works.
Now the second group seems sustainable but for the first group FastClick and/or Google will actually be LOSING money for each impression if they are paying publishers .65 CPM.
It may be that they will only display ads which are high CTR and cost soon, unless the great majority of ads provide a good enough margin for both FastClick and Adwords.
Can Google make money with this? Only if it makes the advertisers money is my lont term view. I guess we'll know whether or not it works soon. If Google stops buying adspace, might be because it didn't work.
I think it's going to work. I think it's the best advertising plan I've seen yet, because it gives people what they want, information that they are looking for.
I've been wrong before!
It may be that they will only display ads which are high CTR and cost soon, unless the great majority of ads provide a good enough margin for both FastClick and Adwords
Chiyo, I think you are right on, there should be enough inventory of ads of which the CTR x price multiple ads up to more than 1 dollar per 1`000 impressions.
thanks for sharing all that information, you also have an informative page on the goings of on-line (banner) advertising.