This is Google's response to today's request to re-instate a disabled term after explanations from me regarding the meaning of the term and explaining what I had tried already...
<paraphrased>If you delete a keyword from one location and add it in any other location (i.e. another AdGroup), the Google system will consider the keyword's account-wide preformance. A poorly preforming keyword can affect an entire ad group or campaign, if it is used multiple times. This is the reason we recomend you reviewing your account's preformance on a regular basis for poorly preforming keywords.</parapharse>
Why do they keep telling me that the term can affect the performance of an entire AdGroup or campaign if each term is supposed be looked at individually.
By the way, I took my term out of a campaign that has the search setting on (content off) and put it in a campaign all by itself with search and content turned off. There were actually three terms with two disabled immediately and the third after 28 impressions.
So now, I'm almost intimidated by that email as if I'm being slapped on the wrist for trying desperately to get this two word term (the name of my client's product) to work again by trying something different.
[edited by: eWhisper at 11:56 pm (utc) on Dec. 29, 2004]
[edit reason] TOS #9. Please don't copy and paste email excerpts. [/edit]
<paraphrased>If you delete a keyword from one location and add it in any other location (i.e. another AdGroup), the Google system will consider the keyword's account-wide preformance. A poorly preforming keyword can affect an entire ad group or campaign, if it is used multiple times. This is the reason we recomend you reviewing your account's preformance on a regular basis for poorly preforming keywords.</parapharse>Why do they keep telling me that the term can affect the performance of an entire Ad Group or campaign if each term is supposed be looked at individually.
justshelley, one of many factors considered in the keyword status algo is the individual advertiser's account history with keywords. In this sense, a history replete with 'unsuccessful' keywords entered again and again could work against you. This is what is meant in the email to which you referred.
If I am not mistaken, in another of your posts I recall you mentioned that adding 'buy' to the keyword in question caused it be listed as 'normal'. This information is actually really useful, in that it tells you that making the keyword more targeted will help your performance. If you are really having trouble keeping a keyword running, it is an excellent technique to use a range of similar or related keywords like 'buy product name', etc.
AWA
In spite of my broad ppc experience, I am not a search God so I don't know all the combinations that people will search for regarding a specific product name. Thus the beauty of bidding on "phrases".
All my client accounts were working beautifully until all these recent changes and no, I'm not an ebay affiliate or involved with any of the other stuff that is destroying the system that used to work so well.
