<Ad about earthquake removed>
[edited by: eWhisper at 3:02 am (utc) on Dec. 28, 2004]
[edit reason] Please Don't Copy Other People's Ads [/edit]
<Ads Removed>
[edited by: eWhisper at 3:03 am (utc) on Dec. 28, 2004]
[edit reason] Please Don't Copy Other People's Ads [/edit]
Just used up this space to edit out the duplicate....
I go "In Trial" fast if my keywords don't get clicked real quick because they don't relate to a useful search. My account has never been slowed and for the most part not many go trial or disabled, so I must be doing something worthwhile for the public.
As a sometime direct-to-merchant affiliate, I don't like to point the finger toward other affiliates, but the above type of examples are what's causing people to become rankled. My own ads and many other affiliates' ads are superior to the SERPs you get when you search on a lot of products. Pick a term and chances are you can't buy it from anyone on the first page of the SERPs. We point you directly to a merchant, state a price, and an ever so brief description. So easy grandma can buy it.
The SERPs are often confusing especially the disjointed phrases that show where the keyword happens to occur trailed by ....
I'm looking at a page of results now, there are pages that are just general directories which simply make you search again, organizations devoted to the subject which don't help someone in the mood to buy something and sites telling you how to build one yourself.
Many people want to see a merchant and a price for the item they searched on. The user doesn't care if it is an affiliate, the merchant themselves or the devil. If they buy, we're both happy.
I'm pro-affiliate too, but quite frankly this bulk dynamic insertion is out of hand.
It's not just affiliates that mis-use the bulk insertion. Many major retailers and shopping search engines do as well. It has gotten out of hand.
So much for relevancy :)
And our dynamic titles get rejected for a lot more relevant keywords. It looks like ebay and other major retailers are bypassing the review system...
It's relevancy that determines as to whether another person will like your ad and click on it. (D'oh!)
It's G that needs to decide what "relevancy" is - to dictate the standards that we can all follow... At the moment however, G's criteria for quality & relevancy is becoming akin to industry organisations like the UK's ASA (Advertising Standards Authority) - "we'll raise an objection if enough people complain"...
Don't get me wrong; as an advertiser I'm very happy with G's advertising offering - my markets are untainted, as yet, by the e-Buy-Gum sites. However, as a searcher, I'm becoming entirely distrustful of all the ads I see on all the obscure terms I research in my own personal activities over the web per-se.
Us searchers are also advertisers: I no longer like the adverts that I see when I search...
Syzygy
whatever you type, it comes up with that. No conspiracy or anything. generally ebay has most products so instead of typing one by one I think they go with the $search_term
Walkman,
If you or someone else who knows would be kind enough to set me straight on this...
With my campaigns, I haven't found a need for the $search_term, but am I correct in assuming that the inserted term must have been among the adgroup's list of keywords? In which case they do appear guilty of spamming the keyword list with the examples above, et al.
If these terms are not among their keyword list then do they simply turn up for every search done? Seems unlikely, but it does look that way sometimes. Posters here often refer to the "3 Ebay affiliates" all using the same term.
A brief clarification should do it.
Thanks,
patient2all
my markets are untainted, as yet, by the e-Buy-Gum sites.
Syzygy,
Actually I think I'm helped by the useless "e-Buy Gum sites". They make my straightforward ads look good! I don't mind settling in at the 4th or 5th position. The user is disgusted with the first 3, offering simply a trip to Ebay or some shopping portal or claiming to give widgets away for free. By the time they get to me, it's like a breath of fresh air, IMHO :)
patient2all
[webmasterworld.com...]
-earthquake
-death
-disaster
etc
My "inappropriate" list is currently about 600 keywords long.
Please don't copy other people's ads:
Sorry!
Weighed that against the TOS rules, but they seemed so egregious I felt they barely fit the definition of "ads".
patient2all
Syzygy
