Online or not

What's others views of this?

[webdiversity]

We keep having one of those yo-yo battles with Google when using the word "online" in the title.

It gets decent CTR, and then gets disapproved. Other ads we run with it in don't get disapproved and run for months with really good CTR and tons of clicks. So I can only assume the disapproval is a human thing from the editorial team.

We had an e-mail back a little while saying it was fine to use it, so we redid them, and now they are disapproved again.

So is it OK or not?

What do others think on the matter? I think we get better results when the ad is properly written and matched up against the right keywords, but I'd be interested to know what others think.

Maybe then when I meet up with Google in the UK next week, I can table that as an item.

[EliteWeb]

I think its an automated process. They don't seem to like Online as a word much even with high CTR they take mine out too :)

[ukstages]

i believe the ad words guidelines prohibit the use of the word "online," although i've used it once or twice before, like you, and had no problems with it and it performed well.

then i added a few keywords, which must have caused the ad itself to come under review... and bam, the word "online" was disallowed.

not a biggie - the ads perform without it... but if "online" is one of the keywords, i'd sure like to put it into the ad.

[caine]

their is a list of words, that are disallowed.

I believe online is one, sale, anything with % savings, etc.

I've had problems with this also. though worked around it.

[Mike_Mackin]

I read this thread and one hour later received an Email with a disapproved ad.

They left the title alone BUT asked me to ad a comma in the 1st line of text = no problem.

The 2nd line of text had the word online which they didn't mention ;)

<inconsistent>what about that WD?</inconsistent>

[vibgyor79]

>>> The 2nd line of text had the word online which they didn't mention

They get hyper only when ONLINE is used in the title of the ad. Using ONLINE in the body of the ad is okay.

>>> I think its an automated process

I don't think it is automated - it is manually disapproved by editors. I feel the word is disabled on a case to case basis, after being checked by the editors. If they want to disapprove all the cases, they could easily do that during the ad creation process.

For example, when you try to insert the word "Google" into the title or the body of the ad, you won't be able to submit the ad. It is "instantly" disapproved.

>>> We had an e-mail back a little while saying it was fine to use it, so we redid them, and now they are disapproved again.

Forward the email to AdWords support again. This time ask the editors to add a comment to your account so that other editors don't dispprove it (According to customer support, they can add comments to individual accounts)