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API for Advertiser Interface?

I'd like to automate some of my changes.

         

MovingOnUp

11:47 pm on Dec 8, 2004 (gmt 0)

10+ Year Member



There are a variety of things that I do regularly with my ads, and I'd like to find a way to automate them. I don't think any of the third-party bid management software would integrate well enough with my sites, so I'm looking at building something myself.

Is there an API for accessing campaigns / ad groups / keywords programmatically?

If not, what is Google's position on building Bots to log in and make changes?

Some of the things I would like to automate:

1) What I'm able to bid on particular keywords changes depending on a variety of factors. I'd like to adjust bids up or down automatically based on what I can justify.

2) I have at least a couple dozen products each week that become unavailable. I would like to remove them automatically as they become unavailable.

3) I review search terms periodically and remove ones that aren't converting well enough or that have been disabled. I'd love to do that automatically.

4) I monitor search terms from natural search and internal searches and review them as potential PPC keywords. I'd like to automatically add ones that I've approved. Doing it manually, it's hard to keep track of which ones I've added and which ones I haven't.

5) Some of my ads have counts of the number of products in them. I find that specific numbers get better CTRs, but they quickly become out of date. I would like to be able to update those automatically. (Ideally, I'd like to be able to create a new ad, then delete the old one once the new one is approved.)

6) I would like to include some prices, but that becomes a nightmare to keep up to date if it's not automated.

shorebreak

1:40 am on Dec 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



#2 and #4-6 aren't available as features in any of the main 3rd party keyword management solutions, but the reality, IMO, is that Google and Overture's systems need to evolve for us keyword management vendors to be able to roll out those features, which in some cases already exist but can't be deployed because of the SE's traffic process (or lack thereof).

-Shorebreak