Words Going "In Trial" with good CTR's

What's going on

[omr12]

I am V. new at this this is my first posting I have written to Adwords support but no reponse. Here's the problem--

I have posted the following ad
Mom's Lemon Meringue Pie
Retro cookbook brings it all back!
Perfect gift. Free shipping!
ourmothersrecipes.com
I'm using the keyword lemon merigue pie.

Now I know these are really small numbers but this is happening on lots of my search terms for other similar ads I am running.

My keywords are "In Trial"

This ad has been shown 4 times! I could still have a 20% CTR and I'm "In Trial"?!

Does anybody have any idea what gives? I am trying to post a relevant, targeted ad and they say it's not doing well after 4 showings?

Even I, on my darkest days, am not THAT pessimistic.

Any help? Thanks

[novice]

omr12,

Welcome to Webmasterworld.

Try this link [webmasterworld.com...]

[AdWordsAdvisor]

Thanks for posting that link, novice.

I'd like to take this opportunity to underscore a few things said in post 12 on that thread.

Having talked with many advertisers since the release of 'Smarter Keyword Evaluation', there seem to be a few key points of confusion - and perhaps we have not communicated them clearly enough. These points are that:

* Keywords can go to 'in trial' or 'on hold' status immediately, with no impressions at all - based on the past history of the keyword since the inception of AdWords, and the advertisers own history. This is an expected behavior, and is not a bug.

* 'In trial' status means that our system is not sure if a keyword will perform well or not, and puts it 'in trial', until is certain - one way or the other - if it meets the minimum standard.

* 'In trial' and 'on hold' should not be confused with 'disabled'. They are not the same thing at all.

As a point of reference, system wide, a vast majority of keywords go immediately to 'normal' status.

AWA

[rbarker]

AWA...

I just posted a similar message to this thread entitled Please Help...

My terms have been doing nicely this past month. The traffic total was only 144 imp's but these terms convert for me. Does the 'Smarter Keyword Evaluation' algo put terms on hold if they don't meet a minimum amount of imp's?

[FromRocky]

rbarker
See my post on your thread. Hope it can help.
[webmasterworld.com ]

[omr12]

Thanks all for your responses. I seem to be having better luck with a more targeted ad rather than the one ad that applied to a whole bunch of search terms. A couple of terms have been disabled but some have gone from in trial to normal.

thanks for the help JOHN

[AdWordsAdvisor]

Thanks all for your responses. I seem to be having better luck with a more targeted ad rather than the one ad that applied to a whole bunch of search terms.

Omr12, you've just done a pretty good job of summarizing how to be successful with AdWords, in my opinion!

AWA