Are Adwords keywords case sensitive

...is Widgets = wiDgeTs

[Equiano]

Are keywords used in Google Adwords case sensitive. I looked in the FAQ but could not find anything about this?

Using the estimator brought back different values for the the same phrase but different case; suggesting their may be a difference.

Although the estimator is generally unreliable you would not expect it to be fooled by this, so it kind of suggests keywords are case sensitive.

[Chicago]

not case sensitive.

[vibgyor79]

>>> Although the estimator is generally unreliable

Make that ALWAYS unreliable.

[Mike_Mackin]

ALWAYS unreliable

[Chicago]

AGREED - I looked like an a*s in front of a client yesterday because of the estimator.

>.1 clicks per day for a phrase that is searced 4,000 times per overture numbers. (with a 1.75 bid off a max of 1.87)

YOU try telling a client that Google has screwed up....and they look at you like....

[GoogleGuy]

Chicago, what was the phrase? (If it's okay to say. If not, don't worry about it.)

[Chicago]

chef coat

[webdiversity]

ALWAYS unreliable, but useful to throw the competition off the scent of the real value keywords.

It's when you get a bunch of keywords and let's say you bid 20p for all of them and it suggests you'll get 50 clicks a day, so you increase the price to 30p and it says you'll get 40 clicks, so you reduce it back to 20p and it says you'll get 60 clicks, so you reduce it to 10p and then you will get 70 clicks.......

Just expect the unexpected.

[Chicago]

For a while Web Diversity I thought I was the only one. I would just watch ADwords like a hawk, because as you suggested you never knew what to expect. This is why I am amazed at the bashing of Overture, and the support of the new ADwords content ads. Google is building new services on top of an ADwords program that is VERY VERY difficult to interpret. I go back again to something I have said several times-speed/flexibility/low quality control/lack of information on bidding (bidders) vs. slow/inflexible/high level of quality control/and full disclosure.

Are we the only ones that prefer the latter?

[jcoronella]

It is indeed difficult to know what to expect with Adwords.

If I were to advertise on the prime time TV show "Friends" and pay a premium for it, the television industry would not automatically show my ad on "Barney and Friends"! I think that aspect of adwords is absolutely rediculous.
Google should be the king of 'relevancy' and they miss the boat in this respect with adwords.

Overture's system is a little more to set up, but well worth the effort of putting in specifics.