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My CTR stinks! How do I increase it?!

7,300 impressions, but just 10 clicks!

         

Jesse_Smith

2:03 am on Nov 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In the past when I tried PPC, I got clicks but I never made back the money from clicks. Now I can't even get the clicks! (Yes, I'm a newbie!)

Quit widgeting right now
Learn to quit widgeting, guaranteed,
or your money back! (affiliate)
Widget.com

One week - 94 keywords - 2,240 searches/Adsense sites - 10 clicks. 10 cents each.

I use every 'stop widgeting' and 'quite widgeting' type of search for keywords.

*********

SpywareWidget 3.0
We offer a quick and free PC
diagnosis plus remedy options. aff
www.Widget.com

Three days - 106 keywords - 5,111 searches/Adsense sites (mostly Adsense sites) - No clicks!

Any tips for actually geting clicks?!

PPCBidder

3:05 am on Nov 24, 2004 (gmt 0)



nintendo master, i mean strago... err Jesse,

Adwords shown on the content network are notorious for low CTR, especially for certain segments of keywords. It is not unusual to get 0.1% CTR or even less from them.

Jesse_Smith

4:16 am on Nov 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Uggg.... *notices that*

First example in first post....

.9% CTR for search (11 clicks), and .1% for AdSense (2 clicks).

Second example in first post....

content has 4,458 impressions and no clicks. Search has 706 impressions and one click.

Blarg. From an adverisors view, AdSense sucks, while when looking at the earnings reports, AdSense rocks!!!

Any tips to atleast hit my max daily spending cap?!!!!! I could set it at $1,000,000 and it would do no good!!!! From six campaings it's set at a total of $10.00 a day with some set at 5 cents a click, and some set at 10 cents a click. I've spent a measly $1.50 in the last week!

PatrickDeese

4:27 am on Nov 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You might want to go nuts on the negative keywords there - and try using compound terms in quotes and in brackets.

red widget
"red widget"
[red widget]
red widgets
"red widgets"
[red widgets]

It seem like you are targeting too broadly and showing impressions to people that aren't interested.

edit_g

4:55 am on Nov 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Quit widgeting right now
Learn to quit widgeting, guaranteed,
or your money back! (affiliate)
Widget.com

Sounds a tab spammy, eh? (no offence, just my 2 cents) Maybe try something a bit more conservative. Split test with two different ads + tracking codes to see if a more conservative one works.

nick3131

8:37 am on Nov 24, 2004 (gmt 0)

10+ Year Member



Hey Jesse, try this man

Lets say your keyword is
"free widgets"

Top Line: Free Widgets Blah
Second line: Get Free Widgets in our Widgets store
Third line: Our Widgets Are Free and never cost a thing
url: www.whatever.com/freewidgets/

Basically youre trying to populate your ad with the keywords youre using. You want things to appear bold because it does alot of good for your ctr. Remember alot of surfers dont read the entire ad so your top line has to contain the keyword for them to even look at it.

Also it would behoove you to put directories that are keyword oriented in your server. That way it gives your ad an increased relevance and thus a higher CTR.

The main thing is spread out your campaign. Make one campaign with a TON of keywords then take the ones that get the most impressions, delete them from the main adgroup and start a separate adgroup for them. Make sure the new adgroup has the keyword in the ad more often then the original.

FromRocky

12:47 pm on Nov 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jesse_Smith,
I have seen this type of ads before and I saw a lot. I saw them both outside and inside my mailbox, in free local paper, etc.. .I ignored them all because they all have the same message.

To make your ads work, you should tell the searchers what make your "quit widgeting" different from the rest.

Good your luck