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Trusting Google with your Conversion Rates.

To use or not to use their conversion tracking?

     
1:58 am on Nov 16, 2004 (gmt 0)

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Ok, I'm in a retail sector that is growing rapidly. Some of our products sell much better than others and get good conversions. Now, it would make my life much easier if I had a google tracking pixel installed so I could easily view conversion data within google's adwords' interface. However, there are others in my company that don't want to share our conversion data with google.
This means I have to use google for click data and then go over to our own analytic software to get conversion data and revenue numbers. Not a big deal...but when you're managaing 1000+ keywords it takes a lot of extra time.

Has anyone else run into similar concerns with sharing conversion data with google?

3:44 pm on Nov 16, 2004 (gmt 0)

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I don't think that anyone at Google would look at your conversion data. But I suppose, if I was in a more sensitive industry I might be more concerned.

Something to bear in mind is that the Google conversion tracker doesn't pick up every conversion. I think it only tracks conversions that occur on Google, and some partner sites. In my experience the google conversion tracker picks up 1 in 3 conversions from adwords.

More info is available at adwords support, e.g.:

[adwords.google.com...]

3:50 pm on Nov 16, 2004 (gmt 0)

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No concerns in that department. Google already "knows" a good deal about your campaign (what ads you are using and how well the do in terms of CTR). I'm not worried about Google using that data (and for what).

If they are stupid enough to use this data and this goes public they have a major problem on their hands.

7:50 pm on Nov 16, 2004 (gmt 0)

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On an individual advertiser level, it doesn't make much difference, but if you were Google, wouldn't you LOVE to have as much aggregate conversion data as possible to adjust your minimum bid prices or come up with a new pricing structure that extracts more money from advertisers?