I have a client who is an industry where they pause and resume campaigns a hell of a lot.
they basically collect leads, so at times can NOT handle any more traffic.
I am convinced this is NO good. and overall is affecting their campaign/ad groups in a bad way.
AWA any chance of getting some feedback from the tech team?
Shak
[edited by: Shak at 8:36 pm (utc) on Nov. 15, 2004]
Off the top of my head, though, the only problem might be having lots of possibly conflicting changes being updated at the same time. Say for example you pause right now, and then resume again 10 minutes later, before the first change had updated through all the servers. Now, say this happens a lot. Probably not good.
Before pinging, however, how often does your client pause/resume? Once a week? Once a day? Once an hour? Once every 5 minutes? As fast as they can click?
Ballpark range please...
More later. ;)
AWA
[edited by: Shak at 8:36 pm (utc) on Nov. 15, 2004]
[edit reason] typo [/edit]
Shak
In fact if I soon decide to run it for a portion of the rest of the week, it will probably rank better for a while because it has improved CTR vs everyone else who always run their ads on the slim days. I also get a better price/rank on the rock solid day. I own that day.
Yep. I have a couple of clients who do that.
>>> they basically collect leads, so at times can NOT handle any more traffic.
Can't the traffic flow be controlled by bid prices?
>>> I am convinced this is NO good. and overall is affecting their campaign/ad groups in a bad way.
I personally don't feel it affects the campaign adversely. That is, even after a spate of pauses/resumes, the campaign will still run without any squeaks. It doesn't seem to affect keyword CTR or avg CPC in any way.
However, I have noticed that it reduces the overall conversion rate of the campaign. I'm not exactly sure why this happens. But I think it holds true for high competition businesses where the end-user does a lot of research. For eg -
Surfer types in "Mortgage Refinance HeeHaa", finds your client's ad and visits the website. The surfer likes what he sees but goes back to the search engine to do a search with another keyword. The surfer doesn't like the results this time. He goes back to "Mortgage Refinance HeeHaa".
But now, the surfer doesn't see your ad copy since the campaign has been paused. And the surfer doesn't remember your website name since your domain name goes like mortgage-somethinghere-com.net.
You basically lost the client because the ad was not visible the second time the surfer typed the same keyword.
I've talked with the Techsters, Shak, who feel that pausing once a day is not a problem at all, although I personally agree with vibgyor79's astute comment which finished with this line:
...You basically lost the client because the ad was not visible the second time the surfer typed the same keyword.
Pausing and resuming many times per day, on the other hand, is really working counter to how the program was designed - and can lead to some glitches due to server delays, as mentioned earlier.
On this note, I'll mention again it would be nice to have scheduling. e.g. run ad only from 5-9 p.m. daily, run ad only on weekdays, etc. The feature certainly would be used.
Heheh. I'll pass that on this Thursday, as another 'yes!' vote, PPCBidder.
AWA
Yes, the scheduling option is one I've asked for before and second again!
And to go with that some stats on keyword impressions and clickthroughs by day and time of day to help us choose those schedules.
And *where* those clicks come from geographically.
And/or a flag to let AdWords' clever technology schedule *most* impressions of a given set of keywords when they seem to get maximum CTR, a bit like the ad-text optimiser.
Rgds
Damon
By the way, just so we don't hijack Shak's thread, a really excellent place for other feedback is:
Google Adwords Features I'd Like to See, #3
[webmasterworld.com...]
;) AWA
