But the site itself does produce a Popup if someone were to cut and paste the "Display URL" into their address bar. I've had some ads rejected for this scenario and others approved. I've also appealed and been turned down. But I feel perhaps the Adwords staff involved is actually testing the ad with the "Display URL" instead of the "Destination URL". Also this particular Pop-up is not an ad, it's just additional information provided by the site itself that is very beneficial to the customer should they decide to make a purchase.
Does anyone know specifically, from an authoritative source, what the Pop-up criteria are for the "Display URL" versus the "Destination URL"?
Should the Adwords reviewer be allowed some judgmental leeway when the Pop-ups are beneficial, instead of blindly applying an absolute no Pop-up policy?
Is there an appeal escalation policy?
Has anyone run into this problem and found a reasonable solution?
Thanks!
Another good example of this is if I was deep linking into my site like xyz.com/directory/page/file/content.htm I couldn't put that whole address in the Adwords ad it just won't fit so I would put the root url xyz.com and that’s fine.
...I feel perhaps the Adwords staff involved is actually testing the ad with the "Display URL" instead of the "Destination URL".
The review team will actually click on your ad (no worries though - this click is filtered, and you won't pay for it!), which means they'll be sent to your Destination URL.
Should the Adwords reviewer be allowed some judgmental leeway when the Pop-ups are beneficial, instead of blindly applying an absolute no Pop-up policy?
The short answer is that, in this case, there is no judgmental leeway. Although some policies have a bit of wiggle-room, the pop-up policy does not allow for exceptions.
Quoting the policy, from the Editorial Guidelines (boldface added):
We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.
Is there an appeal escalation policy?
If an advertiser ever feels that any disapproval was made in error, then please feel free to appeal. The best way to do this is to simply reply directly to the disapproval email.
AWA
Actually in one case I did appeal. The ads destination URL did not produce pop-ups. The display URL, if used, would. Basically the answer to the appeal was there can be no popups on the site at all. So I'm not sure the policy is clear to all involved. I know the destination URL in this case did not produce pop-ups.
However I was asking if there is an "escalation" policy for appeals which have been turned down? When I appealed I did try to explain the difference between the Destination URL and Display URL. I guess I felt there was nothing left to say.
It turns out the ad was for Halloween anyway so I'll save it for next year and give it another try!
Thanks again!
