Minimum CTR by position

Only top one is known

[PPCBidder]

From Google Adwords:

[adwords.google.com...]

varies by ad position but is 0.5% for the top spot and slightly reduced for each subsequent position

Anyone spend the time to try to nail down the minimums for positions 2-8 in particular? I would be interested in the full chart.

[Googlor]

The time and effort wouldn’t be justified as almost all top paying advertisers are advertising with Overture under the same terms. So I always recommend clients take a peak at overture bids to get a good idea at what the advertisers on Adwords are paying.

[PPCBidder]

That's not what I asked. I''m saying if position 1 is 0.5%, is #2 0.45%?, #3 is maybe 0.4%?, etc. If a number of advertisers look at their accounts and see what the lowest CTR they have on running ads per average position, the numbers could be nailed down somewhat.

[FromRocky]

PPCBidder,

What you're looking for are no longer applied after the keyword status changed from at-risk/disabled to normal/in-trial/on-hold/disabled... All keywords with CTR less than 0.5% from Google search will be either in in-trial, on-hold or disabled.

[eWhisper]

FromRocky,

Do you have an AdWords FAQ URL for that info?

It seems that would be an extreme move. Then new targeting type is already getting to some people, but moving away from the position normalizing would be quite an extreme step for broad keywords, as now the page as a whole would have to hit 4% CTR to maintain rankings.

[AdWordsAdvisor]

What you're looking for are no longer applied after the keyword status changed from at-risk/disabled to normal/in-trial/on-hold/disabled... All keywords with CTR less than 0.5% from Google search will be either in in-trial, on-hold or disabled.

Just to clarify, FromRocky and eWhisper, the CTR standard is still normalized for position.

Anyone spend the time to try to nail down the minimums for positions 2-8 in particular? I would be interested in the full chart.

Heheh. So would I.

(That was just my subtle way of saying that the exact numbers are not a published part of the algo, and I'm not aware of them myself.)

AWA

[farside847]

It I had to guess based on gut instincts, positions 2-4 are still pretty close to .5%. Might be able to get away with a .4% but .3% starts getting dumped.

But then again I have no hard data to back that up. Hah! :)

[FromRocky]

...the CTR standard is still normalized for position.

As you have confirmed the unchanged but it's still unconvinced me.

I went through the new changes, the minimum CTR of 0.5% is mentioned for the keyword without position normalization as the flow diagram below.
[adwords.google.com...]

I have a lot of keywords that was at lower position and in moderate status in over a year and now suddenly become on hold or in trial. Note that they have one or two clicks a day so these are not the keywords that no longer trigger any ads.

I don't think this problem is limited to myself but it is wide spread as you've already seen some of the complains in this forum.

To make all these keywords to be on hold or in trial status in mass, Google must remove the position normalizing.