I have been researching keyword phrases and their frequency with the AdWords tool - and am getting a result that doesn't make sense - can anyone explain it?
Here's the search result .....
Enter the keywords 'paris' and 'hotel' into the top search box - this is supposed to tell you how many searches contained the 2 key words ANYWHERE in the search
It would record searches for ...
paris hotel reservations
discount hotel in paris
hotel in paris, france
and so on ...
Result 13,800 searches per day
Now enter the phrase 'paris hotel' into the EXACT QUERY' box - this should tell you how many times someone searched for the key phrase 'paris hotel' and nothing else - it would not, for example, record a search for 'cheap paris hotel'
Result 13,800 searches per day
How can this be!
Something is wrong somewhere!
" Important: Estimates of how many ads will be shown and its cost are based on past history, do not take language or country targeting preferences into account, do not distinguish between 'Keyword/ Phrase' and 'Exact Query' preferences, and are NOT GUARANTEED."