I am from a small company based in India. The clients we need to target, however, are in North-American, West-European and Southeast-Asian countries.
As we have a daily limit, it makes sense to start the advertising campaign in a different time zone then the one we are in now. By the time some of our target time zones wake up, our daily limit is finished.
Now you will say, just specify the countries you want. But within those countries/time zones you must be able specify which ones you would like to 'serve first'. How can you set at what global time the new add day starts?
Thanks for your help.
Priyam
Now you will say, just specify the countries you want. But within those countries/time zones you must be able specify which ones you would like to 'serve first'. How can you set at what global time the new add day starts?
Weloome to WebmasterWorld, Priyamav!
The AdWords system is primarily designed to show your ads evenly over the 24 hour day. However, you could certainly create campaigns organized by 'time zone', and then 'Pause' and 'Resume' the campaigns at the appropriate times.
Be aware, however, that when you do this there will always be server delays - so you may want to build some lead time into the pausing and resuming.
AWA
So but the 24-hour day starts at midnight in the timezone in which our IP-address is located? Is that when the new daily limit is set to zero?
Pausing and resuming could be a solution. However, if a certain targetted time zone starts at for example 3 am our time...
So but the 24-hour day starts at midnight in the timezone in which our IP-address is located? Is that when the new daily limit is set to zero?
Excellent question, priyamav, and I'm sorry that I've overlooked it till now. Kind of a busy week, this week. ;)
Actually, at present, the 24 hour day starts an instant after midnight Pacific Time.
Making this variable, per time zone, has come up a time or two on this Forum, and is an excellent idea (although not as straightforward as it might seem at first blush).
I'll assume your comment quoted above serves as another vote to make this possible, and I'll pass it along later this evening.
:) AWA
I'm thankful for your advice in the various forums here.
I'm very, very new to AW, though been going a little longer on AS, so my intuitions are to be discounted, but I think it would be good to be able to:
* Target by location and/or time in the target location[s] (maybe as simple as early/business/evening/red-eye).
I for example would like to target the red-eye group (the night-owls, students and midnight-oil types wherever they are) without having to stay up to hit 7pm PST when I am in the UK for example!
Rgds
Damon
I for example would like to target the red-eye group (the night-owls, students and midnight-oil types wherever they are) without having to stay up to hit 7pm PST when I am in the UK for example!
I hear there are tools for this kinda stuff.
please NO stickies asking what they are, but I am 99% sure there are ways of automating this.
obviously a lot easier as soon as the Google API is launched ...
Shak
