CTR and Content listings

[Jon12345]

I have just got my ads approved so they have appeared in the Content listings. They were just in Search listings before.

Are the CTR stats kept seperate from the Content stats? I notice that my Content listings get much worse CTR than the Search listings. Therefore, I wondered if the average would come down, thus pushing up the price of my ads.

[BillyS]

The results are kept separate, you are not supposed to be penalized for the lower CTR for Content.

You might want to set up different campaigns for each offering. Perhaps you might want to have a different bidding strategy for each...

[Jon12345]

It seems that on the campaign screen, it takes into consideration the content clicks. Before, it showed a click through of about 2% and now it shows zero because it has factored in the disproportionately large number of content impressions and click throughs that started yesterday. That is mighty frustrating.

Jon

[AdWordsAdvisor]

It seems that on the campaign screen, it takes into consideration the content clicks. Before, it showed a click through of about 2% and now it shows zero because it has factored in the disproportionately large number of content impressions and click throughs that started yesterday. That is mighty frustrating.

Jon12345, the impressions, clicks, and CTR from content partner sites do fold into your overall stats. However, the do not affect your stats at all, at the keyword level - and that is the level that matters in terms of keyword 'Status' and positioning of your ad on the page.

AWA

[Jon12345]

Ok. What a relief!

[sacX]

If I have an adgroup that has many keywords, and I turn Content Matching on, is there a way to see which keywords are triggering the content match? I can't see in my server logs because I send straight to an affiliate program.

The stats that adwords reports seems to only detail search data for specific keywords.

[AdWordsAdvisor]

If I have an adgroup that has many keywords, and I turn Content Matching on, is there a way to see which keywords are triggering the content match?

sacX, please see Msg #29 here: [webmasterworld.com...]

AWA