Using Google's SERP spam reporting form, I described the problem and sent it off to Page and Bryn.
I checked the search term again this morning, and the x-rated AdWords are gone.
Using Google's SERP spam reporting form, I described the problem and sent it off to Page and Bryn.I checked the search term again this morning, and the x-rated AdWords are gone.
As much as I'm tempted to simply accept the 'compliment' on behalf of AdWords, helleborine, I don't think I can. ;)
Really, based on what you've described, I think the disappearance of the inappropriate ad is more likely due to the normal review process that all ads undergo - which includes a review of the keywords (and whether they are likely to cause the ad to show in an inappropriat place, as in your example).
I say this because the team that deals with SERPs related issues is 100% unrelated to the team that deals with the quality of AdWords ads.
I only bring this up as a preamble to saying that the best way to notify AdWords about inappropriate ads is to use the Contact Us link from within your account - or to use the adwords-support@google.com email address.
We'll then take a look, but usually the problem turns out to be an unreviewed ad that is running for the short time before it is reviewed in the normal course of events.
With all that said, helleborine, many thanks for your concern for the quality of the ads that appear on Google! Much appreciated.
;) AWA
I was running ads using the same terms for the past 2 years and they stopped showing my ad (same thing with my competitors) for a term that was not acceptable anymore?!
It was really strange..
It was like selling tires for cars, but "tires" was not accepted anymore! hahaa.. It was pretty hard finding another word..
Emailed adwords support (albeit on Tuesday...) and just got a reassuring reply back from them. Problem resolved in this instance - ad is gone - good.
Whilst it is acknowledged that all ads are reviewed and thus 'inappropriate' ones pulled, it strikes me that spammers are sticking up ads regardless, probably knowing that even the short time they are up nets them results (it - spam - being a numbers game anyway). (How long is an ad typically available for the world to see before it is reviewed in this sense?)
Given the nature of the ad showing along-side our site in the serps this is worrying - particularly if in the future the volume of 'SpamWords' increases at a rate G finds difficult to handle. This is where Google Adwords, and the ppc market per-se, could do itself an awful lot of harm IMO. The easiest way to lose credibility yourself is to harm the credibility of your customers...
Obviously, I do not want the world searching for our sites and associating it with the offensive and wholly inappropriate ads that occasionally appear along-side its name.
Whilst the problem has been dealt with, and adwords support has been extremely courteous, (although a little slow) - I'll be keeping a closer eye on adword activity around any terms directly relative to our sites from now on in.
Syzygy
It is worth saying, though, that the obvious alternative would be for all ads to be reviewed and approved before receiving even a single impression.
BTW, the 'impression limit' before review, that has been often discussed on this forum, is a measure to limit the exposure of potentially inappropriate ads - very much in line with your thinking.
AWA
