One site, how many Ad Groups?

[Jon12345]

I have one site where I use Adwords to promote it. Currently, I have about 250 keywords and use 4 Adgroups.

Is that rubbish? Should I be using far far more?

How many do you use for one typical site?

Jon

[Robsp]

Jon,

This depends heavily on the product or service. We have sites that only need 3 or 4 adgroups, but also sites where we have over 50.

[AdWordsAdvisor]

This depends...

Agreed.

One school of thought, to which I subscribe, has Ad Groups as your chance to create really targeted ads, that attract really qualified potential customers.

In this scenario, an Ad Group = a collection of keywords about one thing, and an Ad, also about that same thing.

So how many ad groups you need depends on how many products or services you have to offer. Or at the very least, how many distinct 'types' of products or services you have to offer.

Just my $0.02. ;)

AWA

[RedWolf]

I use Champaigns to seperate product lines and Adgroups for the different types of products in them. For example:

Champaign: Widgets
Adgroup: Fuzzy Widgets
Adgroup: Sleek Widgets
Adgroup: Underwater Widgets

Champain: Thingamabobs
Adgroup: Home Thingamabobs
Adgroup: Office Thingamabobs
Adgroup: Sports Thingamabobs

[Syzygy]

I use different adgroups for different sections, or specific pages, of the websites being promoted.

To me it is a simpler way of knowing, at the campaign level, how things are going, as well as being easier to manage all round.

Syzygy

[Jon12345]

Just had an idea. You could seperate as follows:

Campaigns for different sites.

Ad Groups can be sorted by both product and keyword as follows:

Widget1 keyword1 keyword2
Widget1 keyword3 keyword4
Widget1 keyword1 keyword4

Widget2 keyword1 keyword2
Widget2 keyword3 keyword4
Widget2 keyword1 keyword4

That way they are both sorted by product and you can group related keywords. Voila!

Jon