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The frustrating part is, the new advertiser's creative violates the Adwords TOS, specifically their display URL is ImAgreatMarketingURL.com when the actual destination URL is LongBoringCompanyNameThatHasNothingToDoWithProduct.com (not actual urls, btw)
What do you think is the best action to take:
Thanks in advance for any advice!
One of my competitors was running two different ads simultaneously, at different bid prices, pointed at the same site. He pulled this off by pointing one ad at www.hisdomain.com and the other ad at [hisdomain.com....]
I complained which resulted in G stopping him from doing this. At one point, via a second site, he had three ads appearing in the first 8 Adwords ads.
What a hog.
Your Display URL must accurately reflect the URL of your website. If your actual destination URL link is too long for your ad, use a shortened version (such as your homepage) that meets the character limit for this field.
The Display URL field cannot be used as another line of ad text.
Seems straightforward enough to me that it's worth mentioning. I'll compose a message in the morning for adwords support. Thanks all!
I can't seem to make an https link clickable, sorry.
Of course, now that I know about this, I looked at a group of other advertisers and about one in ten seem to be using inaccurate display urls. However, their inaccurate URL's aren't actually 'marketing copy' urls so I don't think it is that big a deal to point it out to Google.
I couldn't care less if 'bigbluewidgets.com' had a display URL of 'blue-big-widgets.net' ... it was only 'Get-Your-Blue-Widgets-Here.com' that annoyed me.
Update, it turns out G didn't pull the ad, they just ran through their daily budget really fast. Writing that email... :)