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Split testing Adwords

     

Jon12345

11:05 pm on Sep 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How do you do it?

Jon

mike schmitz

1:01 am on Sep 23, 2004 (gmt 0)

10+ Year Member



huh?

Jon12345

8:27 am on Sep 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Split testing is when you rotate your ads to find out which has the best clickthrough. You check the stats and keep the best performing ad.

tebrino

9:39 am on Sep 23, 2004 (gmt 0)

10+ Year Member



That is not possible

ukgimp

9:44 am on Sep 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



there is a mix up here.

Adwords in adsense?

Split testing is a simple idea and with channels in adsense you can split test that.

With adwords you will need different landing pages and a way of tracking which ad produced which sale or lack of sale.

[webmasterworld.com...]

Jon12345

10:36 am on Sep 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I mean is it possible to have Google flip flop the ads and then you can look at the stats to see which got the highest clickthrough?

e.g. target keyword is the same but you change the title on each ad. Then after a week you check the stats to see which had the highest clickthrough.

I presume this is possible some how?

edit_g

11:51 am on Sep 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



See post number 2:

[webmasterworld.com...]

Jon12345

12:10 pm on Sep 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is slightly different to what I am looking for. I am looking for clickthrough percentages and not conversions.

fabfurs

1:03 pm on Sep 23, 2004 (gmt 0)

10+ Year Member



Not sure if this is what you want:
Create multiple ads in your ad-group and allow ADWORDS to automatically optimize ad serving (edit campaign settings, no 4 checkbox).

Check back often to see CTR % on the ads.

Jon12345

1:23 pm on Sep 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If adwords automatically optimizes, doesn't that mean they will only put your ad with the highest clickthroughs?

I want to split them 50:50 and then just look at the stats.

Can you do that?

skibum

4:43 pm on Sep 23, 2004 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



At the campaign level in edit campaign settings, uncheck "Automatically optimize ad serving for my ads" and it will show each ad 50% or 25% or whatever of the time depending on how many ads you put in.

Jon12345

10:30 am on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Right got that. Does the reporting then break down the results by each ad so I can see which version pulled the best?

Robsp

11:27 am on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes it does. You can see CTR and click (and conversion) stats per ad.

Jon12345

11:36 am on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's excellent news. Just need to keep changing ads to boost clickthroughs and drive down cost.

How many people actually bother to do this?

eWhisper

1:01 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



How many people actually bother to do this?

A lot of people test ROI based on both ads and keywords. These are often the same group of people who base ROI/bottom line profits off of ad position and often have ads where they try to maintain a specific position as well as price range.

Jon12345

1:29 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



To test ROI, do you need special tracking tools or is Google's version good enough?
 

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