Welcome to WebmasterWorld Guest from 54.234.244.30

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Split testing Adwords

     
11:05 pm on Sep 22, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


How do you do it?

Jon

1:01 am on Sept 23, 2004 (gmt 0)

Full Member

10+ Year Member

joined:June 1, 2004
posts:238
votes: 0


huh?
8:27 am on Sept 23, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


Split testing is when you rotate your ads to find out which has the best clickthrough. You check the stats and keep the best performing ad.
9:39 am on Sept 23, 2004 (gmt 0)

Full Member

10+ Year Member

joined:July 23, 2004
posts:331
votes: 0


That is not possible
9:44 am on Sept 23, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 6, 2001
posts:2213
votes: 0


there is a mix up here.

Adwords in adsense?

Split testing is a simple idea and with channels in adsense you can split test that.

With adwords you will need different landing pages and a way of tracking which ad produced which sale or lack of sale.

[webmasterworld.com...]

10:36 am on Sept 23, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


I mean is it possible to have Google flip flop the ads and then you can look at the stats to see which got the highest clickthrough?

e.g. target keyword is the same but you change the title on each ad. Then after a week you check the stats to see which had the highest clickthrough.

I presume this is possible some how?

11:51 am on Sept 23, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 3, 2002
posts:1590
votes: 0


See post number 2:

[webmasterworld.com...]

12:10 pm on Sept 23, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


This is slightly different to what I am looking for. I am looking for clickthrough percentages and not conversions.
1:03 pm on Sept 23, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 22, 2003
posts:116
votes: 0


Not sure if this is what you want:
Create multiple ads in your ad-group and allow ADWORDS to automatically optimize ad serving (edit campaign settings, no 4 checkbox).

Check back often to see CTR % on the ads.

1:23 pm on Sept 23, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


If adwords automatically optimizes, doesn't that mean they will only put your ad with the highest clickthroughs?

I want to split them 50:50 and then just look at the stats.

Can you do that?

4:43 pm on Sept 23, 2004 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
posts:4469
votes: 1


At the campaign level in edit campaign settings, uncheck "Automatically optimize ad serving for my ads" and it will show each ad 50% or 25% or whatever of the time depending on how many ads you put in.
10:30 am on Sept 24, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


Right got that. Does the reporting then break down the results by each ad so I can see which version pulled the best?
11:27 am on Sept 24, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 25, 2003
posts:821
votes: 0


Yes it does. You can see CTR and click (and conversion) stats per ad.
11:36 am on Sept 24, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


That's excellent news. Just need to keep changing ads to boost clickthroughs and drive down cost.

How many people actually bother to do this?

1:01 pm on Sept 24, 2004 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 13, 2003
posts:4741
votes: 3


How many people actually bother to do this?

A lot of people test ROI based on both ads and keywords. These are often the same group of people who base ROI/bottom line profits off of ad position and often have ads where they try to maintain a specific position as well as price range.

1:29 pm on Sept 24, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 22, 2002
posts:739
votes: 1


To test ROI, do you need special tracking tools or is Google's version good enough?
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members