I have a campaign that is country-specific(US) with only English-language users specified in the language category. My site is in English and sells a general consumer item.
What kind of results has anyone had with also specifying a "secondary" language(i.e. such as Spanish in the US) for the same country-specific campaign.
In other words, how big is the bilingual market in the US that sets their browser to a language other than English, yet searches in English when buying?
How do number of clicks and CTR compare to the primary language alone for the same keyword(s)?
Is ROI comparable?
Do some languages perform better than others?
Thanks in advance.
seasalt
This is an excellent question, and I'm afraid you have us stumped. Surprisingly, there are not many people on these boards who target the Hispanic audience in the US, which is a shame, because there are so many Spanish speaking people in the States.
I do not have an answer to your question, but I will try to rally some help from some of the other mods who may be able to assist. Please standby...
I don't want to be quoted on this, but I don't think Google can tell which language someone speaks by their computer setup. After all, if it were possible to do that, then sites with multi-language content would detect it and jump to the right page.
You can specify languages specifically in an advanced search, but.. is that the only way Google can tell which language someone speaks?
When I shop at some stores where I live in California, I end up speaking Spanish with the workers, because it's easier to get help faster that way.
So my 2 cents would be -> if a guy can go to Target, and his entire shopping experience is in spanish, then there must be enough internet users out there who would be surfing that way, in the US.
Hope that helps.
It's somewhat outdated. Based on the Roslow report from spring 02.
..the study revealed that U.S. Hispanic users continue to spend more than half, 53 percent, of their on-line time using the Internet in Spanish instead of English.
further evidence that Spanish-language Internet sites comprise a valuable channel for reaching Hispanic audiences in a segmented, interactive and integrated method
Anyhow, "With 14.5 million unique online users in the average month in the first quarter of 2002, Hispanics now comprise 11 percent of the total U.S. online population". Not too shabby.
