Overture vs Google

[mthorpe]

Someone want to describe the main differences between overture and google?

[eWhisper]

There are so many differences that I think you'll be better off reading the Overture [webmasterworld.com] and AdWords forum to get a good idea.

However, if I had to pick the major difference - it's ad placement. Overture is pay per position - what you see is what you get.

Google is Bid Rank formula [webmasterworld.com] (post 11) (CTR x CPC) for placement.

[AdWordsAdvisor]

Another important difference, IMO, especially for folks who are already accustomed to Overture - and who might therefore be taken by surprise by the AdWords billing cycle:

On Overture, I believe you fund your account in advance - and then your ads run until the funds are exhausted, at which point they stop. Once you replenish funds, the ads will begin to run again.

In contrast, with AdWords, you pay after you have received the clicks, rather than before - and you set a daily budget that controls your rate of spend. In brief, you'll be billed after the fact, (in most cases to your credit card), and your ads will continue to run with no pause.

In other words, your account is designed to run on an ongoing basis, and does not stop until you either pause your campaigns, delete your campaigns, or set an end date for each campaign. This is worth knowing in advance, to avoid surprises, if you're more accustomed to Overture's system.

AWA

[FromRocky]

Other differences:
1. Waiting time for New ads/keywords:
With Overture, you have to wait for a couple of days to see your new ads or the changes you made on your ads/keywords while they can be shown in a couple of minutes on AdSense. This is the AdSense's feature I like the most. It gives me an advantage to test the new ads or keywords.

2. Ad & keyword relation:
You can create a separated ad for each keyword with Overture while this feature is not available for AdSense. Although AdSense has a multi-ad option for each ad group but it's not the same effectiveness.

[Aimee]

In Advertiser 123's example, rank number and position look like this:

A sets maximum Bid at $1.00 CTR 3% - Rank number = 3, and Position = 1
B sets his maximum Bid at $0.70 CTR 2% - Rank number = 1.4, and Position = 2
C sets his maximum Bid at $0.50 CTR 1% - Rank number = 0.5, and Position = 3
D last bidder maximum Bid at $0.10 CTR 1% - Rank number = 0.1, and Position = 4

In terms of each advertiser's CPC in the above example, it looks like this:

A sets maximum Bid at $1.00 CTR 3% - CPC paid = 47 cents
B sets his maximum Bid at $0.70 CTR 2% - CPC paid = 26 cents
C sets his maximum Bid at $0.50 CTR 1% - CPC paid = 11 cents
D last bidder maximum Bid at $0.10 CTR 1% - CPC paid = 05 cents (minimum CPC

I still do not know How to count B and A their actual CPC?

sorry this post doesn't relate subject.

[FromRocky]

I still do not know How to count B and A their actual CPC?

To calculate actual CPC paid, the following formula can be used:

CPC paid = [Rank Number of Next Lower Position]/[CTR %]+0.01

In the above example,
CPC for B = [C rank No.]/[B CTR]+0.01
= [0.5]/{2]+0.01 = $0.26

CPC for A = [B rank No.]/[A CTR]+0.01
= [1.4]/{3]+0.01 = $0.47

[brownoatmeal]

Does anyone know where, on Overture, one can find a listing with the highest priced keywords? Is this public info? I had read about Mestholamia or whatever in WSJ, but a neubie to this world, wondering if they published it?