I have a couple of google adwords campaigns running. Usually I start with a bunch of keywords and then I place them in a seperate ad-group when they get good clicks.
So I have a single keyword in an adgroup with 2 creatives, both show >5% CTR. To my surprise I get rated At Risk for this very well performing adword:
[somethingwidgets] At risk 651 14,018 4.6% <-- Note 4.6% CTR
Anyone plz tell me how to fix this because this particular keyword is specific to the product I'm promoting and specific to my audience (note it's "specificwidgets", not "widgets").
Anyone?
I have a couple of google adwords campaigns running. Usually I start with a bunch of keywords and then I place them in a seperate ad-group when they get good clicks.
I'd recomend reading this thread about that topic:
[webmasterworld.com...]
If you're seeing 'at risk' that means your ad is not preforming well on Google's site. If your CTR is high and your 'at risk' then your ad is preforming well on partner search sites, but not well on Google.
Google has excellent search technology which can make keywords show for quite a variety of searches if you do broad or phrase match. The first thing I'd investigate is if you are using phrase or broad matching, and if yes, then start working on negative keywords for this group.
I have indeed moved my performing keyword to a new adgroup and created a more targetted ad for that keyword. The only keyword in the adgroup is said keyword in exact match. [keyword]
The one thing I hadn't considered is coming up with some negative keywords to ad to the campaign...
hmmm... Thanks!
I have indeed moved my performing keyword to a new adgroup and created a more targetted ad for that keyword. The only keyword in the adgroup is said keyword in exact match. [keyword]The one thing I hadn't considered is coming up with some negative keywords to ad to the campaign...
eWhisper is absolutely correct about using negative keywords to your advantage. One quick note, though, NoClue: Negative keywords will only affect broad or 'phrase matched' keywords.
Sounds like your keyword is an [exact match], and negatives will not impact an exact match at all. This is because all other words are already excluded.
AWA
<added> Oops. Just noticed this same comment was made in another recent thread. Sorry to have been redundant. </added>
This means my single exact match keyword with a CTR of >5% is rated "At Risk" because it's not doing well on the Google search pages... Bummer. Guess I'll have to get back to the drawing board and rewrite the Ad.
This means my single exact match keyword with a CTR of >5% is rated "At Risk" because it's not doing well on the Google search pages... Bummer. Guess I'll have to get back to the drawing board and rewrite the Ad.
If in the above quote, when you say 'my single exact match keyword', you mean that it is fact a single-word keyword, this may be part of the problem.
Let me give you an example. Let's say that you sell high-end CAD software targeted to product design firms. And let's say that you write a truly excellent ad for that product, and give it a single-word exact match keyword to run on, such as [software].
So you have a great ad, and an exact matched keyword that is very much about the product you offer, which is, after all, software.
The problem is that the keyword is equally relevant to about 10,000 other kinds of software too. And if I am a user who searches on 'software' in order to find back up software for my vintage Pong arcade game, then I won't be clicking on your ad. And neither will thousands of other people.
So you are much better off using multiple-word keywords, IMO. Single-word keywords, even as an exact matches, are still extremely general - and notoriously hard to keep running.
Now, if you meant 'my single exact match keyword' to refer to a multiple-word keyword that is the only one you use, then I apologize for boring you silly!
How is it that I start off to write really brief posts, and finish with really long ones?
AWA
